Here are guidelines for what to post on social media for business, and how to roll up your sleeves and upgrading your social content with better writing, images and mentions. Adding these elements to your posts will increase visibility and engagement on everything you share. In these social me...
Your brand guidelines specify everything that plays a role in the look and feel of your brand.While the most basic of brand guides can include company colors, fonts, and logos, there’s a lot more you can include ensuring brand consistency. From personal statements, to branded photos, to s...
Think before you tweet, and create specific guidelines and a thorough review process for your social media team. Delta's response made the actual crisis. Staying neutral is tricky business. Delta's attempt at damage control didn’t make the situation better. Policy changes can backfire. The pin...
Looking for social media contest examples that actually work? Don’t worry — you’re not alone! Since contests and giveaways are so effective, lots of people have asked us how to use them in social media marketing. To help you folks out, we’ve used our 10+ years of expertise in ...
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Social media branding is a digital marketing strategy in which businesses distribute content on social media platforms to increase brand recognition and build connections with their target audience. Your social media branding strategy is part of your company’s larger brand strategy, and your social me...
The best social media platforms are the ones that your target buyers use. In-depth target audience research will give you a list of these platforms. When finalizing them, consider how these platforms will help your business grow. For instance, if you have an apparel business, you’ll benefit...
By regularly monitoring social media, specifically mentions of payday loans, financial stress, or money struggles, they were able to detect patterns and trends that indicated when people might need assistance. There’s one standout example that Jeffrey Zhou,CEO and Founder ofFigLoans, shared with ...
Report instances of cyberbullying to the social media platform to get any malicious posts flagged and removed. Many social networks, like Instagram, have community guidelines in place that have a no-tolerance policy for actions that fall under the cyberbullying umbrella. 3. Fake Giveaways Many ...
Who should be involved in creating brand guidelines? Copywriters, to contribute to tone-of-voice guidance Whoever creates the physical brand guide document, that forms only the final part of a long process. The first and most time-consuming step is making decisions about the brand direction. Th...