Social entrepreneurs and social enterprises exist to inspire environmental and social innovation. But they can be profitable too. Here are some of the things you should know if you want to start your own.
Be wary of zero competition Niches with few existing competitors might seem like golden opportunities. However, it’s important to consider why other entrepreneurs might have avoided that specific market. Perhaps consumer demand for the niche idea isn’t high enough, or products frequently have suppl...
From Airbnb to Uber, these legendary pitch deck examples show you how to win the hearts (and cash) of world-class VCs.
The consistency of the drop also creates a sense of anticipation in the lead-up to the weekly announcement. How can you implement this on social media? A weekly product drop is a great model if you ship preloved or vintage pieces. People, especially social media users, value consistency....
Social pressure Social pressure is one of the leading causes of cognitive bias. It can be difficult to think objectively when we feel like we need to conform to the beliefs of those around us. This pressure can come from family, friends, co-workers, or society as a whole. Heuristics and...
Log in Start free trialStart selling with Shopify today Start your free trial with Shopify today—then use these resources to guide you through every step of the process. Start free trialLearn moreblog|Social Media Optimization Instagram Video: How to Use It, Specs and Examples for 2024 Elevate...
Points programs can incentivize repeat purchases in several ways. For example, redeeming points usually means your customers must make another store visit, and redemption shopping trips often cause customers to spend money on top of their reward points. ...
Branding packages are typically a one-time investment. You’ll receive a kit with all requested branding elements for use in your marketing efforts. Is it necessary to have a branding package before launching a business? While helpful, it’s not absolutely necessary. Entrepreneurs can create basic...
There are lots of ways to make money blogging, but many entrepreneurs struggle, because it takes time, care, and effort to get it right. Simply publishing a few posts a month isn’t enough to regularly bring traffic to your site. That’s why we’re going to take a close look at 15...
2. Social testimonialsEvery day, happy customers post hundreds of testimonials on social media without even being asked (or realizing that’s what they’re doing).By keeping track of your mentions, monitoring keywords around your products, and watching hashtags that include your company/product ...