Transactional keywords are also calledbuyer keywords. Because they’re most likely to be used by a person at the bottom of the buying funnel. That means these keywords are highly valuable when doing keyword research and planning an SEO or PPC (pay-per-click) strategy. As a general rule, tr...
Keywords hold a significant role in every marketer's SEO strategy. But, what are these keywords, and why are they so important? In this article, will provide you with an understanding of the importance and role of keywords in SEO, and different types of keywords with examples. What is a ...
Use the Right Types of Keywords for Your Business If you want to expand your business online and make more sales, you need to target the right types of keywords. For more guidance on doing just that, check out this guide tochoosing keywords for SEO. ...
Remember, this should also be a SMART goal. To keep things simple, we’ll set just one: “win 50 featured snippets for high-volume tracked keywords in 12 months.” Featured snippets are pieces of information that generally display at the top of search results for a search query. Getting m...
Meta keywords are an outdated SEO tactic. They look like this: When Google had a less sophisticated ranking algorithm, this HTML code helped them to understand what a page was about. However, it soon became a spammy tactic and not helpful for searchers, so it was dropped. ...
You've now got a better idea of how to find and evaluate which focus keywords to use, but how exactly should you use these keywords on your website pages? Start by including your focus keyword in all themost important on-page SEO elements, this includes ...
Often, people make these mistakes because they are operating on an erroneous assumption about SEO, for example thinking that they need to stuff their title tag with keyword synonyms. Thankfully, ensuring your title tags are correct is not difficult at all. While you must take keywords into cons...
With some kind of “Sponsored” or “Ad” label. Like this: PPC can give you immediate visibility for high-value keywords. Whereas SEO can take weeks or months to show results. But organic results tend to have higher click-through rates. Because users often trust them more than they do...
Ready to Outrank Your Competitors? Find long-tail keywords with High ROI Find 1000s of keywords instantly Turn searches into visits and conversions Free keyword research toolWe already know how meta tags affect SEO, but that’s not the only element.Meta...
Get the week's best marketing content Email Subscription Subscribe SEO Book for Beginners We turned the seven chapters of our beginner’s guide to SEO into a beautiful hardcover book. Learn more → Contents What makes a good affiliate niche? 1. Use keyword modifiers to find affiliate keywords ...