Its role is to outline the products and services a company is selling and give the prospect more detailed information about the deliverables, benefits, fees, and cost of all services and products promoted. Since a sales proposal is typically sent near the end of the sales process, the goal o...
Upselling vs. cross-selling While upselling and cross-selling are both sales techniques that increase revenue, they do so in slightly different ways. While upselling convinces a customer to purchase a more expensive version of a product or service, cross-selling encourages them to add related or...
Upselling is suggesting a better or more expensive version of a product or service to a customer who is already interested in buying.The goal of upselling is to increase the overall value of the sale and generate more revenue for the business while also providing additional benefits or features...
What is a unique selling proposition (USP)? A Unique Selling Proposition (sometimes called a Unique Selling Point) is the set of unique qualities that separate a company’s brand, services, and products from those of its competitors. USPs briefly highlight the specific benefits of a product or...
💡Many people actually consider DTC to be a subcategory of B2C. As it’s a relatively newer term, we’ll go into the pros and cons of selling under a DTC business model later in this guide. 3. Business to business (B2B) Business to business (B2B) refers to any commerce between two...
Personal selling is when a salesperson meets a potential buyer or buyers face-to-face with the aim of selling a product or service. The most traditional form of sales, many salespeople are lured to the industry by the adrenaline rush of high-stakes personal selling; picture those whisky-swill...
The most expensive seats have better reclining, extra leg room, and the best view of the screen. The booking page suggests that people might lose out on the premium experience if they don’t act fast. They also use ember color text for the fast-selling seats. This is an example of dema...
When you're selling a product or service, it's hard to go wrong if you're genuinely looking to help the other person. That's really when selling becomes more than just sales. It becomes all about building a genuine, meaningful relationship instead of just selling what you have to someone...
Instead of selling products, fee-for-service business models are centered around labor and providing services. A fee-for-service business model may charge an hourly rate or a fixed cost for a specific agreement. Fee-for-service companies are often specialized, offering insight that may not be c...
Oldsmobile began producing cars in 1897. After merging with General Motors in 1908, the company used the first V-8 engine in 1916. By 1935, the one millionth Oldsmobile had been built. In 1984, Oldsmobile sales peaked, selling more cars in that year than any other year. By 2000, General...