"It is tempting to see the shift from Latin to English, from limpidmetaphorto limp vagueness, from classical precision to contemporary vacuity, as symbolic of, well, everything. Tempting but wrong. Both mottos are forms of branding. One is far uglier than the other, but neither tells the t...
Seasoned practitioners ofdirect response copywritingmight recognize this headline as a modern adaptation of John Caples’s famous piano advert:“They laughed when I sat at the piano—But when I started to play!”Connectio’s headline follows Mr. Caples’s formula beat for beat, but instead of ...
“I strive to develop connections between students and the school community. When community members come into the classroom, students not only learn about people from various walks of life. They also get to see role models of different shapes and sizes around the community.” “I like to invit...
Seasoned practitioners ofdirect response copywritingmight recognize this headline as a modern adaptation of John Caples’s famous piano advert:“They laughed when I sat at the piano—But when I started to play!”Connectio’s headline follows Mr. Caples’s formula beat for beat, but instead of ...
Just about all of us have struggled with the idea of personal purpose at one point or another. For some, it might happen in secondary school, when life is a maelstrom of trying to figure out what to do with the next 40 years. Others might face their struggle after a health crisis or...
This lesson reviews the meaning of American symbols, including the flag, mottos, and animals. It also covers the history of these symbols in the...
Ingrid Kool Clarkeinjects notes of jocosity and joviality by means of ambiguous relatively large type-based logo on the left. Hide, Find and Listenhas lively childish appearance. Typographic logotype, which is suspended by ropes and painted in old-school gradient with rough lines, harmoniously fits...
Finally, after the excitement dies down, Jack reveals his secret:“Have you ever heard of the U.S. School of Music? They have a new simplified method that can teach you to play any instrument by mail in just a few months.” John Caple’s ad through the lenses of Joseph Campbell’s ...
63. “High School Student Loses Almost 600 Pounds And Now Devotes His Life To Helping Others Get Skinny!” A serious headline discussion wouldn’t be complete without mentioning the late, great Gary Halbert. His mesmerizing writing has captivated millions and generated around $1B in lifetime rev...
63. “High School Student Loses Almost 600 Pounds And Now Devotes His Life To Helping Others Get Skinny!” A serious headline discussion wouldn’t be complete without mentioning the late, great Gary Halbert. His mesmerizing writing has captivated millions and generated around $1B in lifetime rev...