Benefits of cross-selling 4 cross-selling strategies and techniques Cross-selling example What is cross-selling? Cross-selling is asales strategywhere a seller offers complementary products or services to existing customers,delivering more valuewhile increasing revenue. It requires identifying additional cu...
Once upon a time, sales was 100% personal selling. But now, thanks to globalization, advances in technology, and the rising cost of travel, personal selling is just one of many techniques available to salespeople to warm up a lead and close a deal. Personal selling should be part of a w...
Now that you know all the components of a strong sales letter, let’s see how they come together. Sample sales introduction letter Introductory letters are just one of many successful sales prospecting techniques. Embrace them—they’re great for breaking the ice with potential customers. In the...
Soft selling techniques likecontent marketingallow marketers and sales reps to create high-quality, highly relevant material that’s valuable to buyers. When you market and make this kind of content shareable, it can be fast and easy to create a vast network of referrals and repeat customers. ...
What are the techniques one should follow for a successful sales pitch? For a successful sales pitch, you will need the following techniques: Create an attractive story. Focus on the benefits and not just the features. Encourage action by creating a sense of urgency. Engage with the audience ...
Have you heard of the sales orientation approach to business? To achieve revenue goals, a business can use strategies with a sales or marketing orientation — or, a combination of both. The sales orientation approach depends heavily on outbound sales techniques. But the inbound methodology can ma...
How to Close a Sale (6 Sales Closing Techniques That Work) 9 min read You’re Not a Mindreader, But a Great Buyer Persona Gets You Close 8 min read 6 Tips for Selling to the CFO 8 min read Why Incentive Compensation Matters — and How to Build the Program that Suits Your Busin...
Sales promotion FAQ Unify online and in-person sales today. For free.Talk to sales Sales promotions are one of the oldest marketing techniques in retail, and for good reason: they work. In 2023, a staggering 92% of shoppers in the US used a coupon or discount code. A promotion can ...
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Suggestive selling (also known as add-on selling or upselling) is a sales technique where an employee asks a customer if they would like to include an additional purchase or recommends a product that might suit the client. Suggestive selling is used to increase the purchase amount of the clie...