Second, because fidelity is context-dependent and applies to both interventions and implementation strategies, researchers must rethink fidelity concepts with every study while balancing firmness and flexibility. This is particularly crucial for hybrid studies, with their differing emphasis on intervention ...
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Does your infographic make your audience rethink conventional wisdom? Does it challenge your audience’s beliefs and behaviors? 3. Change the Perspective There is always a traditional way of framing a story or narrative but you can make it so much more interesting by changing or reframing the pe...
Poppy Barley’s goal is to rethink the ethics of the fashion industry, from production to distribution. It only uses sustainable materials in its products and packaging. It only works with factories that meet certain standards forethical production(which includes human rights, gender equality standard...
Chipotle’s “Back to the Start” animated commercial took a different approach, focusing on sustainability and ethical food practices. The ad tells the story of a farmer who, disillusioned with industrial farming, returns to his roots and adopts sustainable methods. The beautiful animation and ...
There is no plug for Burt’s Bees explicitly, but at the end of the film its subtext convinces you that Burt and his company care about the environment, the sustainability of bees, and how that carries over into his products. An inherent part of why branding using Freytag’s method works...
What we learn from the healthcare journey map example: This journey map example highlights many negative feelings along the patient journey (highlighted in red), some of them also in moments of high engagement. Those are the moments that should be tackled first, the ones that should be approv...
“To reach beyond existing demand, companies must challenge conventional strategic logic and rethink market boundaries.”— Kim & Mauborgne Lesson 9: Create a compelling strategic vision. A blue ocean strategy isn’t just a spreadsheet exercise—it’s about crafting a vision that excites customers,...
In summary, Dove’s repositioning has transformed it from a traditional personal care brand into a champion of beauty diversity, self-esteem, and sustainability, ensuring its relevance in today’s values-driven market. Dove serves as a prime example of brand repositioning, illustrating how a compan...
5 years ago I just love the stuff you roll out. True gold and getting into my bookmarks for future reads. Peep, I think majority of the companies end up same on value prop in order to accommodate keywords for SEO. Take the Freshworks example, I am assuming they are targeting the keywor...