"When Doritos originally launched this campaign nearly 20 years ago, it was the first of its kind, giving fans previously unheard-of creative control and ownership of our brand – and on the biggest advertising stage of the year," said Tina Mahal, Senior VP of marketing at PepsiCo Foods ...
Sports marketing is divided into three sectors: Promotion of sports and sports associations: This includes the promotion of sporting events such as the Olympics, the FIFA World Cup, and the Super Bowl, as well as sports teams such as the New York Yankees and Manchester United. Use of ...
AR enables fans to measure, in real-time, the speed, trajectory, spin rate, and travel distance of the digital golf ball on the field. Football fans can get details and stats of players by pointing their app cameras on the field. Fans of fantasy sports can compete with league members at...
Introduction The Animal Rights Movement represents a critical shift in the moral landscape, advocating for the ethical treatment of animals across various sectors. Sparked by philosophical debates and rising awareness of animal exploitation, this movement challenges the perception of animals as mere commodi...
sense of community, foster a deeper connection to the team, and keep you engaged even during lulls in the action. With their vibrant visuals, dynamic animations, and interactive features, digital displays are transforming the way we experience live sports, making every game an unforgettable ...
South Korea has become a global center for online gaming and has simultaneously initiated and expanded into ancillary sectors such as E-sport and Pro-leagues around the world. Players have cult followings and can earn up to US$1million by competing in publicly staged events (Hjorth, 2011). Th...
For instance, leading up to Christmas, consumer purchasing behavior shifts dramatically. The retail and CPG sectors have a boost in demand. Studying this buying behavior will enable brands to create a plan of action in advance. Events such as Black Friday and Cyber Monday happen every year. The...
mobile devices and other smart connected equipment to collect information from the built environment. The digital twin smart city works in real-time to connect data from vehicles, buildings, infrastructure and citizens. This allows public sectors to model outcomes from city systems to improve operation...
airports, bridges, and tunnels. Private-sector firms may also be contracted to construct water and wastewater facilities, prisons, public schools, arenas, and sports facilities.
Examples of Consumables While certain consumables like food, gasoline, clothing, and personal hygiene products are ubiquitous, the world of consumables also has some interesting niche areas and sectors. Here are just a small set of examples. ...