Promotional SMS messages are valuable tools for marketers because they’re cost-efficient and have higher engagement and open rates than other forms of communication. However, creating the perfect SMS marketing message isn’t the easiest of tasks. That’s where Bitly comes into play. When you use...
Here, Twitter implemented user-generated content for their Valentine’s Day ads. This is a wonderful use of user-generated content and is more effective than if they had posted lovey-dovey tweets. Remember that not everyone is lucky in love and sometimes customers need a good laugh to get in...
The best promotional email marketing examples include direct, engaging text. You probably don’t want to read through dense paragraphs of dry information, and your email subscribers don’t, either. Stick to short, snappy lines of text that get to the point. Incorporating strong calls to action ...
Tom ClaytonDecember 17, 2024 As the calendar turns to a new year, many of us pledge to exercise more or eat healthier. But in our increasingly digital world, perhaps it’s time to consider some tech-focused resolutions that can significantly improve our daily lives, productivity, and digital...
📲 Native Ads:Native adsblend seamlessly with the content of the platform they appear on, matching the design and style of the surrounding content to create a non-disruptive and more natural advertising experience. 📲 Video Ads:One of the most self-explanatory ad types,video adsare the kind...
Push notification ads appear as short alert messages on a user’s mobile device. Businesses often send (or “push”) these cellphone advertisements to their app users when they have a timely promotional message to share. Here’s an example of a push notification ad from the ShopBack mobile ap...
While both advertising andpublic relationsare an essential part of the promotional mix, there are some key differences between them. Go On, Tell Us What You Think! Did we miss something? Come on! Tell us what you think about our article onwhat is advertisingin the comments section....
Facebook is one of the most powerful advertising platforms due to its global coverage and detailedtargetingoptions.Facebook marketingallows using various types of ads to fit any demand and budget. Here’s an example of a carousel ad with a 10% discount by iHerb. ...
thinking them to be one and the same. But distinguishingadvertisingand promotional expenses is important. The general rule of thumb is that advertising is a form of paid distribution of a controlled marketing message. This can entail expenses related to media ads in print, online, and broadcast,...
Advertorials are an easy way to introduce a brand to consumers without a hard sell or annoying pop-up ads. By blending promotional and informative content, advertisers can engage with consumers while also creating value for the readers. Once engaged, a well-crafted advertorial can attract more ...