With so many elements to keep track of in your marketing plan, it is important to implement processes to keep track of everything. That's where a marketing calendar comes in. A marketing calendar supports the planning and scheduling of your promotional activities ahead of time. This ensures ...
One of the risks associated with frequent sales promotions is the potential devaluation of the brand. When customers become accustomed to regular discounts, they may perceive the brand as less valuable and be less willing to pay full price in the future.Researchhas shown that frequent monetary pro...
and your bank freaks out about your purchase. This notification helps you avoid that by reminding you ahead of time to let them know you will be away. The last thing you want when you’re overseas is to call your bank or deal with a security breach...
It includes those who are unaware of their need for a product or service, those actively researching and comparing options, and those ready to make a purchase. For example, a new software product might target businesses that are not yet aware of the solution it off...
Kelly earned her Master of Mass Communication from Arizona State and has taught consumer behavior and communication courses at the undergraduate level. To wrap up, sales promotion is promotional activities that give some type of incentive to intermediaries or consumers to encourage immediate sales. The...
Cons: Limits the number of opportunities to earn rewards, which can restrict how often members engage with the loyalty program Subscription-based loyalty programs Members pay a monthly or annual fee to access exclusive rewards, promotional offers, or premier access to new products. These programs op...
on investment from your marketing efforts. This type of report offers a detailed overview of campaign performance over the last 12 weeks. Having access to this information enables you to maximize the value of your promotional actions, keeping your audience engaged by providing a targeted experience....
The principles of ethical marketing include being responsible, honest and transparent in promotional activities, prioritizing data privacy, not engaging in pressure tactics, avoiding using UX dark patterns, using inclusive language, and more. It’s also about using suppliers, partners, and platforms tha...
Names of content pieces (and their outlines — often but not always); People responsible; Deadlines; Current statuses; Platforms for publishing; Promotional activities. Although the structure of a content schedule can be varied, it’s quite easy to create one right from scratch using any spreadshe...
In-store marketing refers to any promotional activities that take place inside your store. It promotes products to customers and provides them a comfortable experience. In-store marketing, in other words, focuses on engaging customers as they go through the shopping journey. Examples of in-store ...