Katelyn Bourgoin is a creator and serial entrepreneur who founded a branding agency, a mentoring platform for female entrepreneurs, and a restaurant consulting firm. She trains entrepreneurs to uncover what makes their products “un-ignorable.” What makes it great: Bourgoin’s clever branding statem...
The benefits of personal branding for leaders can have a large impact on strengthening employer brand, empoweringbrand ambassadors, and boosting team communications that can lead businesses to success and industry differentiation.
Personal branding for freelancers and personal branding for entrepreneurs or content creators will look different. For freelancers, portfolio and personal brand synergy will be a priority, whilst for content creators, other venues of personal branding will be more vital. When building a personal brand ...
The research behind The Visible Expert draws on a study of more than a thousand professional services purchasers, as well as the experiences of some of the best-known experts in the professional services world. In this post, we’ll take a look at some personal branding examples from d...
Tony Robbinsis a well-known life coach. His gift for transformational speech shows up in one of the many personal brand statements he’s used over the years. Yes, the statement is short and to the point, but its power lies in the way that it directly speaks to the audience in question...
A mission statement is a representation of the organization where the company declares what it wants to achieve. A well-crafted mission statement is a belief that a business has in itself and a crucial step in your branding strategy. It may be a slogan, a single sentence statement, or a ...
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While you should have a more comprehensive branding manual, it’s a lot for people to sift through every time they have a question. That’s where a simple cheat sheet will do the trick. Theabove brand guidelines templateoutlines some of the most important facets of your visual brand. This...
One benefit of having a clearly defined and expressed brand purpose is in attracting talent and hiring staff. This is where brand purpose and employer branding meet. Expressing brand purpose in your job ads, recruitment marketing and hiring processes is a great way to attract people who will be...
Many businesses sell a clear and easy-to-understand product or service, but other companies need to combine branding with product education.This means that some mission statements need to not only communicate how a brand does business but also make it easy to see what it’s selling. ...