Product Positioning Definition Product positioning is the strategic process of creating a distinct identity for a product or service within the minds of target customers. It involves shaping how customers perceive your offering in relation to competitors and market needs. What is Product Positioning?
4 Examples of Good Product Positioning Some companies understand the importance of product positioning and targeting a field or an audience that can be considered niche. Although thegood productexamples that are given are not niche, they are pretty successful regarding product positioning. Then let us...
Product positioning should lead with the product's benefits rather than its features. A smart way to do this is to imagine your customer’s life before and after using your solution. Then, tell the story of what happens to them when they make that decision. That’s the benefit you’ll ...
The right positioning can transform a struggling product into one that flies off the shelves. That’s because positioning is about perception; calibrating the right perception of your product is paramount to conveying the value it brings over its competitors. What is the definition of product positi...
Here’s an example of how Facebook’smission statementmight differ from its positioning: (Note: These are both invented statements for the sake of the example.) It’s also helpful to describe the difference this way: the positioning statement describes the “what” of your product, while the...
For example, Disney's brand positioning is to create wholesome, family-friendly entertainment. They have crafted a recognizable empire that anyone can immediately identify and equate to a specific type of product. The brand positioning of Disney has worked very effectively to make them stand out fr...
Software with additional features: Lots of software developers sell base versions of their products with the option to add functionality as you go. This gives you complete control over what you get — and it’s often at a discount. Why is it important to use product bundling in your marketin...
Positioning a Product's Quality The quality of a given product is one of the most important components of a company brand, and can be combined with other positioning strategies rather easily. Since every business is trying to emphasize its commitment to quality, a good way to distinguish yoursel...
What is a product strategy? Product strategy is the backbone of product design. Your strategy tells the whole story of the product a team is building: who will use it and why they will use it. It also defines the course of action your organization must complete to develop a product, keep...
Product Category Marketing Examples A product category is a group of similar products that share related characteristics. Product categories help businesses organize, promote, and price products. Product categories are sometimes confused withproduct classification. Both are organizational strategies that help ...