The rise of artificial intelligence (AI) is changing the way businesses create their marketing plans today. For example, AI features like automation, predictive analytics and personalization improve marketing processes and support data-driven decision-making. This guide walks you through the step-by-st...
Like field marketing, experiential marketing takes place in person, where customers are. Experiential marketing is a strategic approach that creates immersive, memorable experiences for people. Examples include interactive product demonstrations or pop-up experiences with art and music to engage the senses...
How to create a retail marketing strategy in five steps Are you ready to get started on your retail marketing strategy? Here are five steps to follow to start bringing your products to the forefront. Step 1. Consider your audience The most important place to start is with your audience. Wou...
You can place it on your wall or your desk and refer to it routinely. Now I've used this marketing plan example in my businesses, and with many of my coaching clients. I know it works. So let's get cracking on building your marketing playbook so to speak. A three-phased approach ...
Understand what a marketing strategy is. Learn how to create a marketing strategy, see examples of best marketing strategies, and see marketing...
The ecommerce business model is one of the most accessible and versatile. It involves selling products or servicesonlinethrough a digital storefront. That could mean selling through an online marketplace (like Etsy or Amazon), social media platforms (like Instagram or TikTok), a dedicatedecommerce...
a clear definition of when and how they will be integrated into the process. For example, do you want a rep to be the first point of contact when an inbound lead from the sales promotion comes in, or do you want somebody from the marketing team to have a conversation with them first...
Content marketing works because humans are highly visual creatures. I know you probably weren‘t expecting to get into science today, but I promise it connects to marketing. More than 50% of the human brain’s cortex is dedicated to visual processing. ...
Best Content Marketing Examples in 2025 Successful content marketingis more than just writing a few blog posts and hoping for the best. It takes strategy, consistency, and an understanding of what resonates with your audience. Here’s how some of the best brands are doing it. ...
Get inspiration and choose the most effective KPIs for your team, with examples from SaaS, Sales, Marketing, Customer Support, Ecommerce and more. Explore KPIs