Personalized bottles became all the rage, with people trying to find their own names along with those of their friends and family members. The campaign was globally recognized and started the ball rolling for other brands such as Marmite, which also saw great success with a naming campaign. ...
Below the fold, they include a list of all their featured water bottles, including their limited-edition options. This is a great way to display their most popular products and bring attention to them. When you scroll down to the end, they have a pop-up that encourages people to join ...
As part of their “Waves of Change initiative”, they joined forces with Tactic to launch anAR experiencethat transported users to an immersive beachfront. The digital experience included an educational video that highlighted their commitment to sustainability: Bottles from the campaign were made from ...
Creating personalized swag items at a higher price might be a realistic option if you have a small company and only plan to distribute swag internally. For example, clothing items, which necessitate different sizes, might be more challenging to afford and organize versus reusable water bottles ...
Collaboration is at the heart of Loughborough University’s strategy. In 2016, the university sent out personalized golden tickets to all of the year’s new freshers. Many then took to social media to post pictures of them with their golden ticket using the hashtag #LboroFamily. ...
Coke ran the campaign at the expense of replacing its brand name from the bottles. It’s a classic example of scarcity advertising coupled withemotional intelligence. Depending on where you live, you can still order personalized Coke bottlesfrom their website. Notice not 1 but 2 website notific...
Tip: Make your custom packaging boxes even more personalized by including a thank you note inside or even some free samples. This shows you value your customer’s brand loyalty and want to give them a value-added experience. How can you make branded packaging?
They use old water bottles and fishing nets to produce their clothing, so they won’t be clogging landfills and polluting oceans. With their referral program, you can earn free leggings. Give your friends 30% off their first purchase of $150 or more and earn a Free Pair of Compressive ...
Impact: The “Share a Coke” campaign became a massive success, driving significant engagement and brand awareness across multiple platforms. The personalized bottles and cans resonated with consumers, leading to widespread sharing of photos and videos on social media featuring the #ShareACoke hashtag...
Key takeaway: Tell a compelling story in your headlines to generate interest in your potential buyers. Then, add a level of mystery and anticipation to make your copy even more effective. 17. “The World’s Only Crystal Water Bottles Created To Re-Charge Water So That It Can Help Support ...