Among the various peoples of sub-Saharan Africa, wrestling matches were a way to celebrate or symbolically encourage human fertility and the earth’s fecundity. In southern Nigeria, for instance, Igbo tribesmen participated in wrestling matches held every eighth day throughout the three months of ...
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Chip brand Doritos has something of a cult following, which makes it a perfect match for UGC campaigns. In 2015, the company launched a separate website, dubbed Legion of the Bold (nowLegion of Creators), which contained branded images of Doritos products. Users could leverage the images to ...
The main purpose of branding a product is to drive sales. Essentially, branding a product allows merchants to promote it in creative and effective ways to specific target audiences. What is an example of a product brand? An example of a product brand is Allbirds, which sells sustainable sneake...
Are there advantages and disadvantages of public relations? You bet! It’s not a perfect science, nor does it guarantee great results. But knowing the advantages and disadvantages of public relations can help you decide the best approach for your brand. Let’s look at some pros and cons. ...
His photography of multiple subjects has real depth and breadth and perfect composition. Hana Knizova Hana’s photography portfolio is a great example of lateral thinking. She uses parallax scrolling elements as well as an interesting layout to create something unique. The menu is vertical, ...
But why do some markets are easy to monopolize and others not so easy? It depends on a number of factors including elasticity of demand of the product, existence of economies of scale, control of a key resource, existence of legal barriers, etc. ...
Local craft fairs are festive events where artisans display and sell their handicrafts. They are often full of cultural character such as the Christmas Markets held across various European cities, the Santa Fe Indian Market that showcases Native American art in the United States, or the Marrakesh...
Start selling in-person with Shopify POS Shopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere...
In monopolistic markets, the pursuit of product differentiation drives innovation. Firms strive to create unique products or enhance existing ones to attract consumers. The competition for consumer attention fosters a culture of continuous improvement and creativity. In this lens, monopolies or monopolistic...