Until recently, many companies have lived in a sort of purgatory of artificial intelligence (AI) development, conducting endless pilots and proofs-of-concept, but bringing very few AI-enabled projects through to enterprise production. That’s changing fast. AI adoption hasmore than doubledover...
3 things that consistently appear in the resumes of highly effective job seekers (who go on to land jobs at the world's best companies) A quick hack that will help you stand out from the competition and instantly build relationships with whoever is reading your resume (increasing your chances...
NeoReach is here to wrap up our list of successful influencer marketing examples with its partnership with SearchKibble, a search engine that feeds shelter dogs through ad revenue generated from your searches. NeoReach connected with pet-loving influencers on TikTok to help spread the word about Se...
I was an early TEDx host in India and because of this, I had companies reach to help them professionally. I didn’t do it because I have other things on my plate but for someone who is keen on this path, it can be a good starting point. ...
business modelrefers to the logic of the firm, the way it operates and how it creates value for its stakeholders. Strategy refers to the choice ofbusiness modelthrough which the firm will compete in the marketplace. Tactics refers to the residual choices open to a firm by virtue of the...
And while usingbrand ambassadorshelps grow brand awareness, it also requires a higher level of commitment in a marketing partnership. Since the influencer you choose will be the face of your brand, you have to make absolutely sure that they are a good fit for representing your brand and reachi...
These multiple uses of the brand help increase the return Coca-Cola gets from investing in a single brand, but they come at a cost to flexibility. The brand manager for Coke Zero, for example, has to consider the potential impact of a new promotion or partnership not just on the Coke ...
Different historical periods have generated different types of empires.Alexander the Greatbuilt his empire and brought a multitude of nationalities under his central authority largely by the use of military force. The Roman Empire relied far more on peaceful methods, using language and law in the se...
wouldn't be wise to immediately trust all important processes to AI, it's imperative that businesses try to envision its potential. The firm has a number of proofs of concept underway in areas that include software development and document classification, which have shown some promising initial...
in recent years, there has been an uptick in the number of exchanges through third-party markets, which bypass the commission of a stock exchange, but pose a greater risk ofadverse selectionand don't guarantee the payment or delivery