Netflix is the perfect example of penetration pricing done right. We have often heard people complaining about their Netflix subscription prices going up or their one month of free subscription ending. Nevertheless, despite occasional grumbling, people are completely fine with paying the higher subscri...
Watching engaging content became a matter of a few clicks with OTT platforms, and Netflix was and is the industry standard. Netflix is known for a seamless user experience with top-notch content across every genre. Users can browse, pause and watch their favourite content whenever they want. ...
It uses a great color scheme, has great photos of him and his work, and is constantly updated with new news pieces about him and links to his work if published on OTT platforms.9. Scott Laidler Made With Wordpress Scott Laidler has transformed the physiques of Oscar-winning actors, ...
However, OTT ads don’t just “appear” on any of these devices — content delivery is facilitated through a number of OTT distribution channels.Key Types of OTT Platforms & Distribution ChannelsKeep in mind that OTT channels deliver ads as well as content directly to customers. Viewers can ...
OTT platforms are great examples of businesses using behavioral analyticstools like heatmaps to gain insights into user behavior and improve user experiences. For instance, the folks atNetflix took it upon themselves to identify their target audience’s streaming interests, the kind of shows and mo...
TV remains one of the best ways to reach a broad audience, especially those who aren’t highly active online. It’s far and away the best place to reach people interested in sporting and other live events. At the same time, you can target hyper-locally, especially with OTT platforms....
Analyzing historical data of trends can help zero in new products to be launched. For instance, if the trend reports show that Millenials prefer watching content over the OTT platform than reading a newspaper, you can launch your ads on these platforms. You can optimize your marketing spend by...
The emergence of OTT platforms has already shaped the way people consume content. Viewers can now enjoy their favorite shows whenever they want rather than at pre-set times. Thus, the OTT platform’s concept of viewing anything, anytime, anywhere has hit the right chord. Feeding your QA...
Many OTT platforms and e-commerce companies rely on complex AI engines that analyze patterns of user behaviors to personalize their offerings. Netflix's "You might also like" and Amazon's "People also buy" are examples of this. Text Pattern Recognition Pattern recognition is a way of identifyi...
But first, start with the definition of super apps. What are Super Apps? The term ‘Super Apps’ is a single umbrella that serves tons of services and products within the virtual platforms like paying bills, apparel, ride-hailing, food delivery, e-wallet, ticket booking, social media, ...