Halloween is a time when you can go a little bit crazy by getting off the beaten track and dressing your eblasts into spooky costumes. You can change one or two things to meet the mood of the trick-or-treating,
November marks the end of Daylight saving time. We all get more sunlight in the morning, but unfortunately, darker and colder afternoons and evenings. This means your audience will naturally crave more warmth and light. Therefore, November email designs must be “hot” to meet this need. They...
When HubSpot started, we noticed traditional, interruptive marketing didn’t appeal to consumers anymore. In the digital age, people were in complete control of the information they consumed, and they were sick and tired of receiving direct mail, email blasts, and cold calls. People wanted help...
'Wikification of GIS by the masses' is a phrase-term first coined by Kamel Boulos in 2005, two years earlier than Goodchild's term 'Volunteered Geographic Information'. Six years later (2005-2011), OpenStreetMap and Google Earth (GE) are now full-fledged
Stop sending mass spam-mail to people who are already in conversations with your salespeople. It’s ok to "turn off" a channel once it’s no longer relevant. To go from one-on-one conversation back to email blasts feels like a step in the wrong direction. ...
'Wikification of GIS by the masses' is a phrase-term first coined by Kamel Boulos in 2005, two years earlier than Goodchild's term 'Volunteered Geographic Information'. Six years later (2005-2011), OpenStreetMap and Google Earth (GE) are now full-fledged
Along with dressing up brick-and-mortar stores, your digital presence should shift to the relevance of the occasion. Email is the best way to play along with December festivities. It is the perfect chance for businesses to connect with customers personally, capitalize on their eagerness to buy ...