Niche marketing allows businesses to focus on a specific, often valuable type of customer with unique needs. Niche marketing strategies can include personalized communications and in-depth content that shares expertise about a product, industry, or hobby. The benefits of niche marketing is increased ...
To sell health and wellness products, you have to identify a niche within the industry, ensure compliance with health regulations, find or create quality products, and implement a marketing strategy. You’ll have to decide if you want to open physical stores or sell online only (or both), ...
Market segmentation is the art of finding and targeting the right audience for your business. And in this article, we’ll make a case for why it’s a critical part of hyper-targeted marketing and personalization processes. If you are funneling thousands of dollars into your marketing campaigns,...
As influencer marketing's popularity has grown, many brands have put their own creative spins on this kind of advertising. To give you a sense of the possibilities, we rounded up someexamples of the best influencer marketing campaignsthat have come across our phone and laptop screens in recent ...
Include a diverse range of photos to display your versatility: landscapes, portraits, street photography, and more. Tailor your selection based on the niche you want to appeal to, ensuring each image adheres to high visual arts portfolio standards. How many images should I include in my portfol...
He is an alumnus of IMT Ghaziabad and in his last stint he was leading the marketing function at Sunstone, a higher education startup. Alekhya has been recognised as a ‘Top Voice’ on LinkedIn for Digital Marketing & Brand Management. He runs a marketing podcast titled East India Marketing...
The industries that are in the growth stage are those where there is a lot of room for innovation. Industries such as mobile applications, solar power, and telemedicine are all examples of industries that are growing. Some popular examples of new markets include digital marketing, telemedicine, ...
A good product name communicates what the product stands for and helps for planning marketing campaigns. In India, many brands likeFevicol, Maggi, and Xeroxhave successfully “verbified” their names, becoming everyday terms. For example, people often say “Fevicol lagao” instead of “use glue...
Corporate branding is muchbroaderand encompasses the entire company and all of its products. This is what you use on your corporate website and marketing. Product brands are morenuancedand tailored to an individual product. The goal is to differentiate a product in its niche. ...
Again, if you come at this niche with a different angle, then potentially you can have a great and successful website on your hands. SideHustleNation.com Side Hustle is an online community of entrepreneurs who’s goal is to gainfinancial freedomthrough creating businesses that can help them ...