Newsjacking is the act of leveraging a news story to gain visibility for your brand. It involves taking advantage of the right timing and wit to generate media attention for your brand by capitalizing on trending topics. This approach was first introduced by marketing and sales expertDavid Meerman...
News worthiness and story choices: Two sensational examples.Discusses issues related to the video coverage of the murder of reporter Daniel Pearl and an interview of kidnapping and assault victims Tamara Brooks and Jacque Marris. Difference in the attention given by media institutions to the stories;...
4. Highlight one primary news story Email newsletter examples: Meg Lewis A newsletter usually contains more than one piece of news to tell your subscribers. When you have a lot to include in your email newsletter, it’s best to focus on one primary story with one primary call-to-action ...
Marionette tells the story of psychiatrist Ji-Hoon. As he treats his friend’s girlfriend, who is experiencing hallucinations, he begins to fall for her. As she heals from her troubled past through Ji-Hoon’s hypnosis and Ji-Hoon learns more and more about her, he decides to break the ...
Craft headlines that frame the story as a clash of opposing forces, because news is driven by conflict and tension. And here some real-life examples: “The Dress That Broke the Internet” - CNBC “Taco Bell hotel reservations sell out in 2 minutes” - Yahoo News “IKEA Releases Instructions...
Make a habit of checking your industry’s news sites every day. Feature the top five stories in a blog at the end of the week. Write a short synopsis of each story, and you can give your thoughts on it, too. For each story, link back to the source where you found it. Not only...
To build stronger connections with your readers, share a personal story, the company’s history, or a lesson learned. It could be about a challenge your company faced or even a mistake you learned from. This creates a sense of authenticity and relatability, which can foster trust and loyalty...
Rule #1: Choose the right news story You can’t Newsjack every story. You can’t Newsjack most of them actually. That’s OK. Just keep an eye on trends, know your brand well enough to know what works and what doesn’t, and don’tforceit. If it doesn’t seem like a natural conn...
An example of a feature story is an article about a group of children coming together to raise money to help the community after a storm. The damage from the storm may be featured on the news, but a feature article would be about the children and how they helped.What...
What You Can Learn: NBC News’ story shows the full power of scrollytelling and interactive visuals. You may not have the time or resources to create visual narratives this complex very often. But the effort can be worth it for your most important stories. ...