To celebrate the launch of our new digital marketing and ecommerce awards,#TheDigitals, I’ve rounded up six brilliant examples of innovation in mobile. It follows a recent post that flagged upfive great examples of social media marketing excellence. To avoid any accusations of bias, these are...
Based on your business’s needs, measure the relevant performance metrics to estimate the quality and success of your mobile marketing campaigns. If you know how to interpret numerical data, the decision-making process will become easier. You will also become better at estimating the best marketing...
Mobile Marketing vs. Mobile Advertising Mobile marketing aims to connect with and convert target audiences who use mobile devices through a variety of tactics. Which can include social media marketing,mobile SEO, paid mobile ads, and more. Mobile advertising is a subset of mobile marketing. But i...
Different Types of Mobile Marketing Campaign Goals Mobile marketing campaigns can have a variety of goals, depending on the overall strategy and objectives of a business. Some common goals include: ✅ Increasing Brand Awareness:Using mobile channels to introduce a brand or product to a wider audie...
9 Best Email Marketing Examples to Inspire Your Own: 1. Speak Your Buyer’s Language (Wool and the Gang) 2. Stand Out with Your Design (Function of Beauty) 3. Keep Your Readers Engaged (Boxycharm) 4. Make Your Sales Memorable (Brooklinen) ...
Looking to make their ‘tariff refresh’ ad more relevant and engaging for mobile audiences, O2’s team of marketersused data based on device and locationto introduce personalization into their customer messaging. Using this data, they could offer personalized and niche marketing ads that showed wha...
Learn how to write the perfect marketing plan, and check out our curated lists of real-world examples of both marketing plans and marketing strategies.
Mobile marketing Mobile marketing is a digital marketing strategy that allows you to engage with your target audience on their mobile devices, such as smartphones and tablets. This can be via SMS and MMS messages, social media notifications, mobile app alerts, and more. ...
A particular drawback of mobile marketing is that it has the potential of increasing costs for the user. For example, if a campaign directs a user to a video that requires a significant amount of data and the user does not have an unlimited data plan, it may eat into their monthly data...
Mobile advertising may seem similar tomobile marketing, but the two are different. Mobile marketing is a more general term that encompasses mobile advertising and other forms of marketing communications. While it uses personal data, mobile marketing also makes use of technology such as location servic...