1.I think one of the brands that have used copy in a very smart way is The Economist. Through their copy, you can understand the brand, how it is positioned and which target they want to reach. Throughout the years, their messages have been like the magazine. Smart, bold, competitive...
Mixed Metaphors Mixed metaphors are when two or more inconsistent metaphors get jumbled together — often with humorous consequences. If it’s used intentionally, a mixed metaphor can be an effective communication technique. But in the wrong hands, a mixed metaphor can become a jumbled mess. Forme...
Brand architecture refers to the hierarchy of brands within one organization and the goal of developing one is to simply bring order into chaos. If you're looking to organize brands within an organization—you're in the right place! In this article, I will show you the different types of ...
Many brands did a fantastic job establishing their brand personality and brand identity design. Let’s study their cases and discover the secrets of some of the best brand identities. Apple Apple stands as a paragon of simplicity, innovation, and aesthetic prowess. The iconic half-bitten apple l...
This article will explorehow UGC can become a growth engine for smaller brands. From understanding its benefits to actionable strategies for encouraging participation, we’ll cover how to harness the power ofUGC to boost conversions,expand reach, and deepencommunity engagement. ...
In this post, we’ll show you 10 examples of how ecommerce brands use urgency and scarcity to drive sales. Plus, we’ll provide templates that will help you promote your own limited-time offer. Create stylish promo popups within minutes ...
Consider developing unique bundles that change over time, such as a “bundle of the week” promo or even a “holiday bundle” offering. Examples of Product Bundling Success The biggest online brands are already benefiting from product bundling. Here are just a few examples for you to learn ...
Mixed product bundling is the opposite of pure bundling. In a mixed product bundle, you buy a package of products – sometimes for a set, discounted price – that can also be purchased as separate, standalone items. Often, mixed product bundles involve the ability to choose different options...
Each manufacturer has secret ingredients and synthetic processes to make their specific brands. Many of these ingredients are made from plants, whereas others are petroleum based. The amount of every ingredient and the way they are mixed determines the cleaning ability of the detergent. ...
-largest brewers. When Ambev and Anheuser-Busch merged, it united the number one and two largest brewers in the world.89This example represents both horizontal merger and market extension as it was an industry consolidation and extended the international reach of all the combined company's brands...