Positioning statements help marketers and salespeople ensure that theirsales approachand strategies are in line with the overall brand, and that they speak to the unique needs of the target market. In other words, the positioning statement gives a clear vision to sales and marketing about how to ...
Positioning statements are important brand and culture drivers. Learn how to write your statement and get inspiration from these awesome examples.
Product positioning and brand positioning are two marketing strategies that can help your company differentiate itself from its competitors in the eyes of your customers. Over 200k developers and product managers use LogRocket to create better digital experiences Learn more → Product positioning can moti...
By researching the positioning statements of the world’s mostsuccessful brands, you can see how it’s done. Let us take you through everything a good positioning statement needs, and some examples of the best positioning statements currently out there. What is a Brand Positioning Statement? Abr...
Since then, they’ve honed in on their positioning. Their products have remained the same for decades—and the 7ps of product marketing have followed suit. The result? Today, most people almost always ask for “Coke” when ordering a cola. It’s a brand association so strong that their ...
A positioning statement example is a great resource when writing one for your own company. Get inspired by these examples of 12 positioning statements.
Table of contents What is a Marketing Plan? Why You Need a Marketing Plan? Marketing Plan vs. Marketing Strategy: What is the Difference? Marketing Plan Types How to Structure Your Marketing Plan? PRO TIP: How Well Are Your Marketing KPIs Performing? How to Create a Marketing Plan: Best ...
Let’s understand the two components of OKRs: Objectives:Ambitious, qualitative statements that define what you want to achieve (e.g., ‘Become the leading authority in green fuels technology’). Key results:Measurable, time-bound metrics that track progress towards your objective (e.g., ‘Incr...
An email marketing campaign is the distribution of a coordinated series of emails. These are sent out to achieve specific business goals, such as develop customer relationships and increase sales. There are many different types ofemail marketing, such as welcoming new customers, inviting a loyal au...
Marketing: Communicating product features, benefits, or company facts. Reports: Summarizing key findings or insights visually.What are the five types of infographics?The five common types of infographics are:Statistical infographics: Focus on visualizing data and statistics using charts, graphs, and numb...