The ultimate guide on the top marketing metrics you should be tracking. Explore 70+ examples of metrics for digital marketing, SEO, content marketing, PPC, and more.
With so many metrics in marketing, it can be overwhelming to see what is actually moving the needle. Here are some popular marketing KPIs to use as examples.
A marketing KPI is used to evaluate the success and impact of marketing activities on the department or entire company. These KPIs can be measured on a marketing dashboard. Examples of marketing KPIs may include: SEO ranking Number of marketing qualified leads Cost per lead Amount spent on mark...
For example, if you are using acompound metric(a metric that is made up of several other metrics) as a KPI and it takes several months to compute it once and then several more months to compute it the second time, then it is not a good KPI, as you can not make timely decisions ba...
Top 20 Marketing KPI Examples Company-level Marketing KPIs 1. Marketing ROI The return from a marketing investment divided by the costs of the marketing investment. (Sales revenue – Marketing cost) / Marketing cost = ROI Calculating your marketing ROI is important as it’ll help you determine ...
We decided to measure progress toward the goal through a KPI of website visitors (traffic). We then determined the most effective way to influence this goal would be to start a content marketing blog (based on observing the success of other similar companies). Go back to your goals, and ...
4. Keep track of it Establish a regular cadence for checking on the KPI. If your time frame is one year, you might choose monthly or bimonthly updates. For marketing KPIs, you can use reporting or analytics solutions such as Amazon Attribution to help you measure progress. ...
There’s an entirepublicationdedicated to this concept. The key takeaway is that brand building is proven to be the primary driver of long-term growth and success. Here’s an example of a marketing objective with a brand-buildingKPI:
2. Marketing KPI Report Example Marketing KPI Report Template Marketing reportprovides insights into the revenue and budget aspects of various marketing activities. This report serves as a valuable tool for evaluating and analyzing the performance of different marketing initiatives within an organization. ...
Marketing KPI examples 09. Traffic: This is a pretty common KPI example. Here, you’re looking at the total number of visitors to your business, whether it’s traffic to your website or visitors in a physical location. You can measure the differences of this KPI over any amount of time...