Short message service (SMS) marketing is a simple and cost-effective way of sending promotional messages to customers. You can use SMS marketing to let customers know about upcoming product launches, remind them of an appointment, or even provide tips on how to best use the products you’re ...
That’s where business marketing comes in. Marketing is about more than promoting products; it’s about building relationships. With an effective business marketing strategy, you’ll find opportunities to cultivate an ongoing emotional connection between your brand and your target audience. This guide ...
How do you prepare a marketing plan? To create a marketing plan, start by researching your target market. Select a set of specific, measurable goals that support your overall business initiatives. Determine the digital marketing mix you will use to achieve your goals and write out an implementat...
In this blog post, we will explore what amarketing planis and provide someexamples of marketing plans. I’m also going to walk you through the steps I used to create a made-up business called “Free People Coffee & Bar.” So grab your hat, your whip and your cargo pants for some in...
You’ll see money rapidly flowing out of your business, but not much flowing in. This is where your marketing plan becomes critical. I wrote a book to help you. Check it out now. But I digress. Let's take a look at what is a marketing plan? What is a marketing plan? Think of ...
That’s why email marketing is important when it comes to small business marketing. In order to make a decision on whether or not it’s right for your business, it’s important to know the benefits of email marketing. Before we get into the many benefits of email marketing, one of ...
1. Product marketing campaign Product marketing campaigns are used to introduce a product (or a product feature) into the market. They are one of the most important and complex campaigns in the life cycle of a product. This is because a newly introduced product (or service) needs effective ...
Understand the difference between various ecommerce models. Discover types, strategies, and examples. Choose the best model for your ecommerce business!
It’s on you to set specific marketing objectives because every business is different and the highest priority needs in marketing change over time. Deciding where your marketing focus should be for the year ahead is an essential part of every marketing plan. In this article, we’ll dive into...
8 anniversary marketing ideas to try There are two types of anniversaries to celebrate in your marketing: A company anniversary, like when the business first started or the date you launched a particular product Your customers' anniversaries with your brand The path you choose is totally up to ...