During their research, Old Spice discovered that women made 60% of body wash purchases, including those for men. So, they redefined theirdigital marketing campaign strategyand ran campaigns targeting women shoppers. They recruited former wide receiver, Isaiah Mustafa, to star in the ad. The ad h...
Looking for some marketing inspiration? Our Campaign Library is full of real-life marketing examples and ideas to fuel your next campaign.
These types of influencer marketing campaigns are used to help increase engagement and promote brands. The influencer will describe how to enter the contest whether it’s leaving a comment, sharing a post, completing a social media challenge etc. Giveaways are effective for micro-influencer ...
Companies can use many types of direct marketing campaigns. The key is finding one that best suits your type of business. The first step in executing a direct marketing campaign is finding quality leads. The Direct Marketing Association provides lists of such leads. Another option is generating l...
However, one channel has stood the test of time and takes pride of place for its ability to drive engagement, convert leads and secure long-lasting customers – email. In this article, we’re going to take a look at 13 different types of commonly used email marketing campaigns, and ...
Examples of Viral Marketing Campaigns | Dan ZarrellaVermeulen, Jan
Marketing campaigns comprise a series of strategic efforts to use marketing channels to achieve a certain business goal or objective.
Here are a few examples of marketing campaigns you can use to connect with customers and drive sales. Differentiating brand awareness and product campaigns Marketing campaigns fall into two broad categories: brand awareness and product campaigns. ...
Fashion marketing campaigns tend to be creative, sometimes controversial, but always at the forefront of what’s cool. Whether or not the clothes are wearable… well, that’s beside the point. Here are a few of my favourites from over the past few years. ...
1. Product marketing campaign Product marketing campaigns are used to introduce a product (or a product feature) into the market. They are one of the most important and complex campaigns in the life cycle of a product. This is because a newly introduced product (or service) needs effective ...