Distributing leaflets is a popular marketing strategy for small businesses. It’s simple, affordable, and can yield impressive response rates when done right. You can go door-to-door to reach your customers or take a more targeted approach by attending events where you think your ideal customers...
With limited resources and budgets, small businesses need a different kind of marketing strategy.Small business marketingtypically often prioritizes customer relationships over polished marketing campaigns, but that doesn’t mean you can’t compete in the market. Small business marketing tends to be at...
The Shop Small campaign has been so successful because of the nostalgia people feel for small businesses and the impact small businesses have on the community they serve. Consider: If you serve your local community, how can you highlight that in your marketing message? 17. Nike’s Play Inside...
In this post, we'll be taking a deep dive into what experiential marketing is and share 14 of the coolest campaigns that break down how this strategy effectively works. By examining these campaigns, you'll be able to apply the lessons learned to your own business to get the most out of ...
Scarcity marketing works because itincreases the perceived value of a product. When something feels rare or exclusive, we tend to want it more. This can lead to higher sales and a competitive edge for businesses that use it effectively. ...
Get inspired with these seven examples of influencer marketing campaigns. These partnerships capture the magic that happens when businesses find and partner with the right influencers for their marketing campaigns: 1. Topicals Influencer trips are staples within the beauty industry. Topicals, a skinca...
Semrush’s annualState of Content Marketingreport contains findings from a survey of marketers and business owners. And insights from relevant experts. It helps businesses understand the latest trends in the content marketing industry. And how their strategies measure up against others. ...
There are plenty ofexamples of marketing plansthat you can use as templates for your own, and we will include some of those here. Remember that a well-crafted marketing plan can help businesses toidentify their target audience, determine the best way to reach them, and allocate resources effec...
The goal of content marketing is more than immediate sales but ratherlead generationcombined with strong brand recognition. This type of marketing may be delivered via blogs,newsletters, e-books, forums/discussion boards, case studies, videos (businesses are creating more and more webinars), social...
What You Can Learn From This Example Build anticipation around your marketing campaigns. The John Lewis Christmas campaign is a hot topic at the end of each year. Deliver one big, surprising, emotional campaign for your business and build hype around it each year. ...