What is the purpose of Likert scale? The purpose of the Likert scale is to determine a respondent's attitude or opinion in regard to themselves, others, or situations. This is done by to having a respondent choose a rating from strongly disagree, disagree, undecided, agree, or strongly agre...
Here’s an example of a 3-point Likert scale: And here’s a 7-point Likert scale example: The larger the interval you use for your Likert scale, the more precisely you can measure the opinions of your audience. And the shorter the scale, the smaller the precision. ...
Examples of Likert scale questions To help you get started, we’ve gathered a list of some of the best and most common Likert questions to ask throughCustomer Satisfaction Score(CSAT) surveys,Customer Effort Score(CES) surveys, and Rating ScaleAdditional Questions(AQ). Head over to our full l...
What is a Likert Scale? A Likert (pronounced “lick-ert”) Scale is a rating scale that consists of a series of statements or items expressing a specific opinion or belief. For each statement, respondents indicate their level of agreement or disagreement on a 5-point or 7-point bipolar sca...
Using surveys to collect customer feedback ensures you’re up to date on the needs of your target audience, and a Likert scale is an effective type of question scale to use. In this post, I’ll discuss what a Likert scale is and how you can use it to optimize your surveys. Then, ...
Examples of Likert-scale questions: On a scale from 1 (Strongly Disagree) to 5 (Strongly Agree), how satisfied are you with our customer service? How likely are you to recommend our product to a friend or colleague? (1 = Not Likely, 5 = Very Likely) To what extent do you agree with...
Even Likert Scale Questions An ‘even’ Likert scale question has an even (i.e. 2, 4, 6, etc.) number of multiple-choice responses. In other words, without the middle ‘neutral’ option. Since Likert scales were first introduced, there has been a lot of research into the optimal number...
Depending on the goal of your project, you can also merge Likert scale points into simpler categories. For example, suppose you gathered customer satisfaction on a 5-point Likert scale ranging from “not at all satisfied” to “highly satisfied.” In that case, you may want to get the tota...
LikertScaleExamplesforSurveys SorrelBrown ANRProgramEvaluation IowaStateUniversityExtension sorrel@iastate.edu Dec2010 AGREEMENT •StronglyAgree •Agree •Undecided •Disagree •StronglyDisagree •AgreeStrongly •AgreeModerately •AgreeSlightly •DisagreeSlightly •DisagreeModerately •DisagreeStrongly...
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