Featuring those logos on your landing pages with quotes from the articles is what Nik Sharma, CEO ofSharma Brands, calls a “brag bar.” Those publications add credibility to your brand, and mentioning them goes a long way with shoppers looking for more information. Brightland, for example, ...
Landing pages are digital storefronts that act as individual entities for promoting and selling products. A good landing page can drastically change the course of your business. Creating a good landing page that talks to your customers is challenging. The elements that go into designing a landing...
Urgency: Create a sense of urgency by using phrases like “Limited time offer” or “Act now.” This encourages immediate action. What is a CTA in the Context of a Landing Page? In the context of landing pages, it’s essentially the pivotal element guiding visitors towards a specific actio...
Landing pages help drive traffic, increase conversions, and improveSEO. However, not all landing pages are effective. If yourlanding pagesaren’t producing results, the issue might not be your copy or your product—it might be because you aren’t using testimonials efficiently. Below, we’ll l...
Types of landing pages Many landing pages look similar at first glance, but they serve different purposes. Picking the right type depends on your goal. Are you collecting emails, selling products, or getting people to an event? Let's look at the main types you'll run into. ...
When it comes to landing pages for webinar registration, you could fill an encyclopedia with all the best practices out there. To get you started sooner, let’s stick to the few established and actionable practices that’ll reap some of the greatest rewards. ...
Finally, use your landing pages as thank you pages, whenever someone signs up for an email list, buys a product or becomes part of an event, thank them with a landing page! With your thank you page, you can set up all future expectations for your relationships – how often you will em...
Different types of landing pages based onsearch intent Informational Informational landing pages usually come in the form of blogs or guides and are relevant when a user wants to know more about something. This type of page most often supports the awareness stage of theconversion funnel, albeit ...
This is true of all landing pages, but app pages that encourage a direct download in particular benefit from a 1:1 attention ratio. So don’t give ’em the world. Instead, hit your visitors with the essential information they need to convert. Show the device. Ideally, you want to show...
A landing page is a standalone page with a single CTA that encourages users to take a specific action. Such as purchasing a promoted product, filling out a form, or downloading a resource. And landing pages don’t have much (or any) navigation to other parts of your site. In short...