Hybrid brand architecture is a mixture of two or more types of brand architectures. A perfect example of a corporate brand using a hybrid architecture is Microsoft. The company uses a branded house strategy for its Windows and Office offerings and has a totally different house of brand – Xbox...
The very first logo of Seiki Kogaku Kenyudho, a Japanese manufacturer of consumer imaging products, featured the Buddhist goddess of mercy, Kwanon. Over time, the company decided to shed the image of the goddess, leaving only her name “Kwanon.” Following its mind-blowing success in 1935, t...
For the latest release of Hitman, the popular action-adventure video game, makers IO Interactive decided to keep fans at the edge of their seats by releasing it in an episodic format. Instead of allowing gamers access to the entire game at once, IO released an introductory pack, followed by...
How can clothing brands create customer-centric websites? Leverage AI tools for easy access to information and customer service Make sure the website is visually coherent Provide information that’s easily accessible Inspiring examples of clothing brand website design 1. House of Chingasos 2. Mixolo...
One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.There's something brilliant about that co-branded product: It's a fun way to marry two classic brands into one delicious ...
Google provided resources and workshops thatdirectly benefited participants. Find different ways of event marketing in which your campaign can offerreal value to your target audience. 11. Nike “House of Go” Image Source Nike took over spaces in cities around the world and turned them into immers...
Brand architecture is the strategic design of a brand's hierarchy and relationships. Discover examples and models to strengthen your brand strategy.
Other examples of store brands include: Kirkland Signature by Costco 365 Everyday Value by Whole Foods Gold Emblem by CVS Store Brand Vs. National Brand While a store brand is manufactured for, and sold exclusively at, a certain retailer that owns the brand, national brands are intended to be...
I need the secure packaging of Jockeys. My boys need a house! Kramer (on his preference for Jockey shorts) 38. Just when I think you’re the shallowest man I’ve ever met, you somehow manage to drain a little more out of the pool. ...
to partner with bigger businesses more easily. For example, the companies can now agree an initial R&D stage while postponing negotiation of future ownership of intellectual property. This faster, more flexible process has enabled the company to close several deals with leading big food brands. ...