House of Brands (Pluralistic)—The master brand has no linkage to sub-brands, which all have totally unique identities. e.g. Unilever or Procter&Gamble. Hybrid Model—A mix of approaches is being used. It usually happens when a company starts with one product or service, and then it devel...
House of brand benefits A house of brands architecture is a good option for a couple of reasons: Unlimited creative limits: Since brands under this model don’t need to share brand elements, each has the freedom to rebrand or make operational changes that will maximize its own success. ...
Amazon is one of the best examples of how a brand can be extremely successful by providing simple solutions. This e-commerce company paved the way for other brands to launch similar online stores. Nevertheless, Amazon will always be the pioneer and remains the biggest e-commerce platform...
It’s much easier to call a color “Pave” or “Forest”, like in this example from Jungle House, instead of remembering a bunch of hex codes. I recommend using bothto make communication easierbetween all teams. Simple white brand guidelines poster As you can see above, this brand guide ...
Once you have a concept, the next step is finding the right combination of packaging solutions to bring it to life. That might mean engaging a designer who specializes in custom packaging boxes, or, if you’re planning on handling your packaging design in-house, finding a third-party supplie...
Tile integrated the Nordic product into a new range of its tracking devices, enhancing visibility and adoptions for both brands. Nordic also leverages its partner-led GTM strategy by collaborating with broadline and value-added distributors. Broadline distributors help Nordic with global or regional ...
How can clothing brands create customer-centric websites? Leverage AI tools for easy access to information and customer service Make sure the website is visually coherent Provide information that’s easily accessible Inspiring examples of clothing brand website design 1. House of Chingasos 2. Mixolo...
Target is one of many brands that chose to transform its already simple logo into an even more streamlined image. In 2007, the retailer figured that its emblem had become popular enough to part with the company name and continue the journey on its own. ...
4 examples of brand positioning from B2B and SaaS companies To build a compelling new positioning statement, take advice from some top-performing brands. Here are four famous brand positioning examples from the most successful B2B and SaaS companies on the planet. Each of them has used market po...
Through its naming & branding, it highlights the saving aspect of such strategy, which is often the main driver for customer adoption of many store brands. Other examples of store brands include: Kirkland Signature by Costco 365 Everyday Value by Whole Foods ...