These 10 examples of GTM strategies include inbound marketing, sales enablement, demand generation, and more. Each approach focuses on different sales and marketing channels or tactics. Learn more about how to create an actionable GTM plan in our comprehensive guide to GTM strategy....
In this section, we’re looking at six different examples of inspiring GTM strategies from some interesting and innovative companies. Let’s dive right into the first example we have for you. Example #1: Visme for Desktop Launch Image Source: Product Hunt The first inspiring go-to-market ...
I have to note that go-to-market strategies aren’t exclusive to physical products, as you can create a GTM plan for a new service, branch of your company, or even an entirely new business. Free Product Go-to-Market Kit Free tem...
Strategies to Manage Scenario Planning Projects As has probably become clear, the scope of scenario planning is limited only by leaders' time and imaginations. There must be guardrails on the project to keep the time investment in line with expectations. Here are some key issues in managing scena...
Sales goals are clearly defined targets designed to help individual salespeople and sales teams improve their performance. Done right, they can correct common mistakes and poorly executed strategies and provide a pathway to lift good sales numbers even higher. ...
What are the two types of go-to-market (GTM) strategies that companies use? Consumer strategy and audience strategy Risk reduction strategy and long-term strategy Price skimming strategy and market development strategy Sales-led strategy and product-led strategy ...
high churn rates can severely impact your revenue projections and cash flow. If 20% of your subscribers are leaving each month, you can’t rely on your current customer base to sustain growth. This insight forces you to adjust your marketing and customer retention strategies, so you’re not ...
Join us to learn the best practices and proven strategies needed to create a better service experience for both your customers and your team, and better understand how emerging tech like AI can be implemented today to level up your service delivery. ...
Shivkumar MShivkumar M has over 20 years of experience shaping technology product and GTM strategy. With B2B SaaS expertise across industries, he leads product launches, adoption, and GTM as Director of Product Marketing. Published onMarch 9, 2021 ...
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