Growth hacking is another way to unlock customer growth. While some people sometimes use this in place of the term “growth marketing,” it actually represents a very different flavor of growth. There’s an even more important difference though: Growth hacking isn’t a comprehensive approach. Wh...
Growth hacking is another way to unlock customer growth. While some people sometimes use this in place of the term “growth marketing,” it actually represents a very different flavor of growth. There’s an even more important difference though: Growth hacking isn’t a comprehensive approach. Wh...
Learn how to write the perfect marketing plan, and check out our curated lists of real-world examples of both marketing plans and marketing strategies.
In the early 1900s, Milwaukee brewer Schlitz was struggling. It ranked eighth among American brewers and had little hope for growth. Every brewer at the time screamed about their beer’s “purity,” but with no clarification of what “pure” meant, no brewer could top the other. They event...
One of the first steps of creating a growth strategy is coming up with an effective marketing plan to align your company as well as bring all your strategic goals and ideas into fruition. Knowing where the industry is going means nothing if you don’t have a plan on how to get there. ...
But it’s only through examples that you can learn how to put those strategies into action. That’s why we’ve put together this extensive list of effective marketing strategy examples to fuel your business growth. What are the Key Components of a Marketing Strategy? Examples of Effective ...
Here’s an example of a complete value matrix: 4. Test your messaging. Once your value matrix is in place, it’s time to test your messaging. Start advertising on marketing platforms using the messages you’ve just created for various audience members. You’ll have three variables to test...
“hacks”. Some of them are using conventional marketing tactics or may have stumbled across the strategy by accident rather than deliberately setting out to do it. I don’t think that matters, the point here is that all of these examples have resulted in growth in one form or another so...
What is business-to-business marketing? Business-to-business (B2B) marketing refers to the marketing of products or services by one business to another. This differs from business-to-consumer (B2C) marketing, which is a relationship between a business and individual consumers. ...
4. Boost sales growth Example objective:Increase annual recurring revenue (ARR) from $104 million to $120 million by the end of 2023. Boosting sales growth is the first short-term marketing objective on our list tied directly to revenue or profit. You need to know which financial metrics mak...