For instance, consumers in the North County of California filed a class action lawsuit in 2018 against Keurig for its misleading claims, which led to a $10 million settlement. The company also agreed to pay the Competition Bureau of Canada $2.3 million in 2022 and the SEC $1.5 million in ...
Green marketing has now become one of the most commonly used marketing strategies due to the deteriorating situation of the environment and climate change. With green marketing strategies, businesses have shown that they are environmentally conscious and are doing their best to save the environment. H...
Green companies take a long view of their businesses, prioritizing the well-being of the planet and future generations over short-term profits. What is greenwashing? Some brands and marketers have attempted to capitalize on consumer demand for environmental consciousness by taking a green marketing ap...
including tobacco manufacturing, oil tar sands, and gambling. Russia, because of the invasion of Ukraine, was also supposed to be off-limits. Yet ASIC found evidence that says otherwise: holdings in the very type of businesses that aren’t people- or planet-friendly. And in Russian...
Learn what green packaging is & how using the most sustainable packaging materials helps both the environment & your business. Read more here!
Greenwashing (also called green sheen) refers to the act of portraying an organization’s product or services as environmentally friendly only for the sake of marketing. In truth, the product or service doesn’t have or hardly has any environmental benefits. ...
implementing sustainable technologies often requires significant investments that deter many businesses and consumers. Additionally, the lack of financial incentives and subsidies can make it challenging for smaller entities to bear the upfront expenses, slowing down the overall pace of green tech adoption...
Explore the world of Green Marketing with our comprehensive guide. Understand the concept, reap the advantages, and gain inspiration from real-life illustrations.
One of the most common green levies is a carbon tax, which taxes businesses or citizens by charging a fee associated with their carbon footprint. Those against flat tax green levies argue that they hurt those with lower incomes as they increase the price for vehicles, petroleum, and home hea...
For example, the development of cricket in South Asia reflects that region’s imperial past and postcolonial present, but the game has taken on uniquely Indian, Pakistani, and Sri Lankan attributes far removed from the pastoral values associated with the English village green. Globalization and ...