The article originates fromWhat are some examples of great marketing? Summary In the 1970s, Japan’s economy was booming and Nestle was looking for a way to invade Japan’s drinking market with its coffee. But Japanese loved tea instead of coffee. Nestle tested the market before jumping in....
A gallery of real world marketing examples from successful companies. Want to perfect your cold email, boost referrals or improve SEO? Browse the case studies or filter by category. See something you like. And get inspired. It's like Dribbble, but for ma
Authenticity is a word that gets thrown around a lot in the marketing world. According toa report by Stackla, 90% of consumers say that authenticity matters when choosing brands to support, from retail to healthcare tohigher educationand more. However, that same report reveals that less than h...
In one of the most successful examples of niche marketing, an “underground” campaign revived and re-popularized an older brand. It began organically, with bicycle messengers and “hipsters” in Portland, Oregon drinking, talking, and spreading the word about Pabst Blue Ribbon. PBR heard about ...
Wouldn’t it be great if you had a batch of winning marketing campaign examples to ignite your creativity? Well, luckily for you, we have just the ticket. In this post, we’ll share some top marketing campaign management examples.
Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. But influencer marketing isn’...
Learn the different guerrilla marketing types, plus ideas you can use to increase brand visibility and generate buzz for your brand.
Personalized marketing isn’t just a tactic for building brand trust and improving the customer experience. When done right, it presents endless opportunities toimprove sales. 2. Marie Curie As well as encouraging people to collect money for the charity on the high street,The Great Daffodil Appeal...
PayPal example of great email marketing activities Even though it’s a major brand that’s a household name, PayPal for example has invested in unique, attention-grabbing email marketing. By reaching out to its existing users and those potentially interested in the benefits of this veteran FinTec...
This is why social proof, such as customer reviews, is so important.The commonly touted statisticis that user reviews are twelve times more powerful than marketing claims. And while the number itself may not be exact, customer reviews are absolutely essential for every ecommerce page. ...