Panelists at one event focused on effects of the shifting landscape for U.S. colleges and universities. Sarah WoodApril 29, 2025 Decide Whether to Get a Ph.D. Here's what to know if you're considering earning this increasingly popular advanced academic degree. ...
A value proposition sets you apart from the competition in the eyes of your target audience. Get this free template to help streamline your efforts.
Letters of Reference Examples [How to Customize] Look at these two very different sample reference letter pieces: wrong Steven would make a good fit for your position. He's a hard worker, conscientious, bright, and very punctual. Steven sounds okay, doesn't he? But this position likely has...
This isn’t a coincidence, as this was the plot type Freytag was most interested in, the plot he considered the apex of literature. For Freytag, the climax of the story was the peak of the pyramid, the moment of truth when the character’s fortunes reverse. InRomeo and Juliet, this, ...
Ironyoccurs when the intended meaning is the opposite of what’s said, often for humor or effect. For example, if someone calls a stormy day “perfect for a picnic,” it’s ironic because it’s actually not a good day to eat outside. In contrast, an allusion doesn’t flip meanings ...
There are lots of ways to persuade people, but some methods are more effective than others. As we mention in our guide onhow to write a persuasive essay, good persuasive writing utilizes what’s known as themodes of persuasion: ethos, logos, and pathos. ...
Newsletter content such as partnership announcements, behind-the-scenes videos, and updates on community initiatives can demonstrate yourbrand valuesand strengthen customer relationships. You can also share pieces of thought leadership or interviews with employees. ...
I put a couple of special pieces on hold. I target the big spender regulars, our “it” girls. And then I personalize the items on hold by putting their names on the hangers. How do I know when these girls will come in to shop? I don’t. I have their names on index cards. ...
Of course, exceptions exist. If your content’s primary goal is search engine optimization, longer content is almost always best. As a website ages, it may be able to get by with shorter pieces because it’s already established authority and has more pages,inbound links, etc. However, ext...
In dramatic structure (also known as basic plot structure), denouement is the final plot point. It's the moment when all the pieces in the narrative arc must be put in their place, the central conflict is resolved, and when the author will leave us with our final image of the story, ...