InShopify’s customer trust research, we found shoppers navigate to an About Us page to learn more about the brand and the people behind the products. According toone study, 59% of consumers surveyed said they
One might say, “Our founder has over 15 years of experience in the renewable energy industry and has been featured in Forbes, Bloomberg, and The Wall Street Journal.” Improves your SEO. About pages give you an opportunity to naturally incorporate keywords to help your site rank higher in ...
Jon MacDonald is president and founder of The Good, a Portland, OR basedconversion rate optimization companythat has achieved results for a variety of clients including Adobe, Nike, Xerox, and many more. In addition, he regularly contributes content on conversion optimization to publications like I...
I found that the best About pages quickly tell you the individual/company’s big-picture goals. Here’s a great example fromCosmix— the About page gives you a six-word summary of their biggest goal and shares their three core values. 2. Create a narrative around your story. Every busines...
Another persuasive element of Rocky Mountain Soap’s product pages is the embedded customer reviews. If you’re unsure about buying one of its products, you can easily scroll through recent testimonials. Almost all consumers read reviews before they shop, particularly before first-time purchases, ma...
It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages. user_country digitalmarketinginstitute.com 1 year Holds information on user country _hjFirstSeen Hotjar Ltd .digitalmarketi...
A good attention getter for an essay is absolutely crucial. Many readers decide within the first two sentences whether your essay will be interesting or a waste of time.
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For example, WhatsApp’s FAQ page about disappearing messages is afeatured snippeton the Google results page: FAQ pages are good for SEO as they have the potential to drive significant, relevant organic traffic. By targetingquestion keywordsthat potential customers use to learn more about your bra...
A landing page should be simple, beautiful, and easy on hardware. A landing page is like the cover of a book. It should express clearly what is inside, and it should look good. But before we move on, let's get a little more clarity on how landing pages work. ...