Geographic factors affect people’s behavior, habits, and interests. Different locations have different climates and topography that give rise to individual needs and preferences. So, geographic segmentation let’s you pitch the right product to the right people, such as mountaineering boots for hilly...
Before launching new products or services or improving existing ones, businesses need to do geographic segmentation as part of their market research. In this blog, we’ll talk about what geographic segmentation is and how you can use a number of factors to divide your market into geographic gr...
Geographic segmentation looks at location factors that allow businesses to adapt their products and services to fit the nuances of local markets. Examples of geographic segmentation include: Location Where your customers live can be a great indicator of how you should approach targeting them. People ...
This segmentation is what makes customers who they are. But who they are can be influenced by other factors, such as where they are. Geographic market segmentation Geographic market segmentation is the “where” segment of your market. In this type, customers are segmented based on their geogra...
In total, there aresix factors that pertain to geographic segmentationand can be used to create customer segments: Location (country, state, city, ZIP code) Timezone Climate and season Cultural preferences Language Population type and density (urban, suburban, exurban or rural) ...
There are a number of variables that should be considered when breaking your market into geographic segments. We’ll dive into those factors in the next section. Types of Geographic Segmentation Location-based segmentation The simplest and most common way to geographically segment an audience is by...
Overall, geographic segmentation is a strategy that is crucial for any organisation that provides services that vary based on regional factors like climate, local styles, distribution differences, channel availability, culture or values. Employing an effective marketing plan based on geographic segmentation...
Implementation of psychographic segmentation in marketing Psychographic segmentation vs. behavioral segmentation It’s no secret that user segmentation is an absolute must-have for targeting, engaging, and converting prospects and leads. While demographic, geographic, and behavioral segmentation understands indi...
Energy: Solar power and wind power are close substitutes in the renewable energy sector. Both provide sustainable alternatives to fossil fuels but differ in terms of geographic feasibility, upfront installation costs, and ongoing maintenance. For instance, solar power is more viable in regions with ...
The real advantage of geographic segmentation is it provides an insight into what your customers’ location says about a number of geo-specific variables, such as their: Climate Culture Language Population density – (urban vs rural) As with all market segmentation methods, you’ll need to analyz...