Facebook ads involve a lot of moving pieces that all need to line up if you want to get a single high-converting ad that's actually going to drive results. I've worked as a social PPC copywriter (and a content marketer who writes extensively about ads) for almost a decade, so I'...
Free Lookbook: 50 Facebook Ad Examples That We Actually ClickedOne way to get the most out of your Facebook ad strategy is to create optimized Facebook Ads targeted at the right audience. By leveraging optimized ads, you can better allocate your PPC budget and better promote your...
In this post I will share 14 examples of Facebook ads from different industries and talk about why they work. Full disclosure I don’t know for SURE that all of these posts are working but some of them are my own clients ads and I do know they work and others ads have been running ...
We wanted to take some of the guesswork out of it, so in this post we’re going to look at 21 different examples of Facebook Ads that are well-structured and likely to get results. Each ad does what it sets out to do extremely well, but they all use different strategies in ...
3 Examples of Facebook Ads That Work A lot of money is wasted onFacebook ads. So it is it important to get the basics right. It means you need clicks and conversions when the ads are sending traffic to a landing page, such as your landing pages or Lead ad pop-up withinFacebook. ...
Best Facebook Ads Examples: Lead Ads A lead ad uses an image, video, or carousel, followed by a CTA that leads to a form where businesses can collect a variety of information from interested users. This info is collected on a mobile-friendly lead form that is pre-populated with informatio...
Speaking of calls to action, did you know that “Call now” is also an option?Learn more about click-to-call ads on Facebook here. 5. Keep it Short and Lead with Value You’re paying for an ad, so it can be tempting to cram in as much as possible. You have to explain your pr...
Before starting any new advertising campaign, be clear on what you want to achieve off the back of your video ads. Facebook calls this the campaign objective. Choose one of the following objectives that best reflects your overarching business goals: Awareness Traffic Engagement Leads App pro...
Power of Facebook Video Ads We can measure the success of an advertisement through its engagement rate. You have to capitalize on content with the highest engagement probability. Of course, that will depend on the platform. A video ad is a powerful type of content, especially on Facebook bec...
Now, there are over 8 million businesses running ads on Facebook right now. 99% of those ads are very average. Then there’s the 1%—the most creative, out-of-the-box, successful ads that convert like nobody’s business and have competitors absolutely scrambling. Where are those ads? Ri...