Facebook ads involve a lot of moving pieces that all need to line up if you want to get a single high-converting ad that's actually going to drive results. I've worked as a social PPC copywriter (and a content marketer who writes extensively about ads) for almost a decade, so I'...
Ecommerce companies like Amazon use event ads to boost sales at specific points during the year, and Facebook event ads make this easy. When investing in event advertising, build a list of the holidays, shows, conferences, and awareness months your business cares about. That way, ...
In this post I will share 14 examples of Facebook ads from different industries and talk about why they work. Full disclosure I don’t know for SURE that all of these posts are working but some of them are my own clients ads and I do know they work and others ads have been running ...
We wanted to take some of the guesswork out of it, so in this post we’re going to look at 21 different examples of Facebook Ads that are well-structured and likely to get results. Each ad does what it sets out to do extremely well, but they all use different strategies in ...
3 Examples of Facebook Ads That Work A lot of money is wasted onFacebook ads. So it is it important to get the basics right. It means you need clicks and conversions when the ads are sending traffic to a landing page, such as your landing pages or Lead ad pop-up withinFacebook. ...
Best Facebook Ads Examples: Lead Ads A lead ad uses an image, video, or carousel, followed by a CTA that leads to a form where businesses can collect a variety of information from interested users. This info is collected on a mobile-friendly lead form that is pre-populated with informatio...
Now, there are over 8 million businesses running ads on Facebook right now. 99% of those ads are very average. Then there’s the 1%—the most creative, out-of-the-box, successful ads that convert like nobody’s business and have competitors absolutely scrambling. Where are those ads? Ri...
Speaking of calls to action, did you know that “Call now” is also an option?Learn more about click-to-call ads on Facebook here. 5. Keep it Short and Lead with Value You’re paying for an ad, so it can be tempting to cram in as much as possible. You have to explain your pr...
I often find that one version will dramatically outperform the other, so it’s incredibly important to test multiple versions.” 10 Facebook video ad examples Need inspiration for your next video marketing campaign? Here are 10 types of Facebook video ads to experiment with, complete with ...
The business was opening a new location in Peoria, Arizona. They used Facebook lead ads to generate buzz around the opening so that the business could hit the ground running. They ran lead ads for five and a half months before opening, targeting women between the ages of 22 to 65 in th...