Q: Can you provide some case studies of disruptive challenger brands? A: Absolutely! Some case studies ofdisruptive challenger brandsinclude Tesla in the automotive industry, Netflix in the entertainment industry, and Tesla in the automotive industry. These brands have revolutionized their industries t...
Copywriters, to contribute to tone-of-voice guidance Whoever creates the physical brand guide document, that forms only the final part of a long process. The first and most time-consuming step is making decisions about the brand direction. This big-picture process must start with upper managemen...
A product disruptor is an innovation that adds new value to a business, by future-proofing against market threats, competitor rivalry or customer behavior change.
Innovation strategies can also fall under the heading of “differentiation.” In this case, you will be improving your product and service in creative ways. Many of the disruptive business strategies we have seen in recent years could also be classed as innovations. Think Uber, Airbnb, and Qui...
5. Disruptive Youth Disruptive Youthis a Miami-based swimwear company that aims to empower women to celebrate their individuality through the company’s large selection of different styles. What we love about the website: The website’s highly minimalistic design helps it maintain fast loading spee...
Key takeaway: Disruptive/opposite marketing is nothing new but can backfire spectacularly if done wrong. Try to test a WTF headline in the wild occasionally to see if your audience is ready to embrace a more radical message from your brand. ...
Green Beverages Group leverages Chitos Group’s strong heritage, Green Cola’s innovative, disruptive approach, and growing demand for natural/healthier beverages to strengthen both brands’ positions in their existing markets. Plus, it looks to launch in Australia, Asia, South America, and other ...
cult classic films that you couldn’t get at Blockbuster, Vimeo focused on professional videographers unlike YouTube, and Tesla started making luxury vehicles instead of competing with electric low-end hybrids. This strategy of differentiation is key for disruptive start-ups and established companies...
These elements gave rise to an ecosystem made of “consumers, merchants, brands, retailers, other businesses, third-party service providers and strategic alliance partners.”As Alibaba points out in its annual report “our ecosystem has strong self-reinforcing network effects benefitting its various ...
There have been many examples of disruptive innovation in the past few decades. In the late 1990s, Amazon shook up the book market, taking on big brands like Barnes & Noble and selling titles by mail via the internet. Its online platform expanded to selling other goods, and the com...