To help you get started on your slogan writing journey, this guide will teach you the basics of company slogans, provide examples of the most famous slogans out there, and offer up seven tips for writing your own slogan. What makes a good slogan? It takes equal parts brainpower and imagina...
Storytellingand slogans can be a great way to encourage people to associate certain qualities and values with your brand. If your company doesn’t have a slogan, you should spend some time brainstorming a list of words and trying to come up with something. Alternatively, you can always hire...
However, if you hope to branch out more, some of your target audience may not understand what your slogan means. Therefore, the clearer you can be on who you wish toadvertise your construction companyto, the more relevant you can make your slogan. 2. Be clear Many companies like to ...
A great slogan is a key to business success because people only trust the things to which they can relate. Slogans are used to convey a powerful message about your company, product, service or cause that it is representing. The goal of your corporate slo
Explore the history of the Coca-Cola Company and brand. Encyclopædia Britannica, Inc. Brand managers use an array of tactics to organize complex brand architectures, but, broadly speaking, companies follow either a “branded house” or a “house of brands’’ approach. Apple operates mainly ...
For example, the unique sound of a brand jingle or a specific color scheme associated with a company can be trademarked. These trademarks must be distinctive and directly linked to the brand’s identity. Businesses can apply for non-traditional trademark protection through the United States Patent...
A slogan is a short, catchy statement that brands use in marketing campaigns to sell a specific product. While your value proposition wouldn't necessarily go in an ad (at least, not usually), a slogan would. The most important thing to note is that a company can have different slogans fo...
lawful use of the trademark in order to take advantage of trademark laws. So a company or individual must regularlymanufacture, produce,market, and sell a product with a particular trademark in order for the trademark law to be enforceable. This can be done every five years by filing a secti...
Although LinkedIn is a one-word company name, the logo puts a blue box around the “in” to make it visually distinctive. This suggests the “in” feeling of having connections in your industry. Then there’s the use of stacked text. Uniqlo breaks up its six-letter company name with thr...
The term value proposition is believed to have first appeared in a McKinsey & Co. industry research paper in 1988, which defined it as "a clear, simple statement of the benefits, both tangible and intangible, that the company will provide, along with the approximate price it will charge each...