The language used in the newsletter also appeals to the brand’s exclusivity. Every new product launch is met with queues hundreds of people long, and the invitation to “be one of the first” to own the new iPhone echoes that sense of anticipation. What you can learn from it Apple’s ...
A newsletter is a written publication that provides regular communication to subscribers, typically via email. Newsletters complement other forms of digital marketing by focusing on company news, events, promotions, product updates, or other information related to a particular topic or organization. They...
So, here are a few newsletter ideas for you to showcase that company culture. #1 Your story Use your newsletter to share the journey and inspiration behind your business. People today are growing tired of faceless corporations and are looking for authenticity in the brands they support. So, ...
Reviews serve as social proof and work brilliantly to win over skeptical buyers. Don’t be afraid toask for customer feedbackand feature it proudly in your company newsletter. User-generated content is always a hit because it makes your subscribers feel like they’re part of a community. Here...
Software company Litmus uses colors and text styling to make their newsletter content easy to digest. Each section in this product update gets a designated color with a matching header image and call-to-action button. The large and bold headings make the email scannable while the clear CTA text...
The 7 types of content you can include in your newsletter Email newsletters are incredibly flexible and don’t need to be bland and boring. Your newsletter can include a weekly round-up of blog posts, curated content, news and interviews, or even a peek behind the scenes of your company....
How to run the best email newsletter referral program? Learn secrets from Morning Brew, The Hustle and more, and create a reliable growth engine.
Zzzzzz. Is that how you feel when you think about your currentemail newsletterdesign? What’s even worse is that could be the way yourcustomersfeel when your email lands in their inbox. Perhaps your newsletter design needs a breath of fresh air?
How long should a newsletter be? Email copywriting expertSamar Owaissays, “An email should be as long as it needs to be. While industry and type of email play a role in length, it’s more about the relationship between the brand and its subscribers. If they’re used to receiving longer...
Learn how to create email newsletters that people pay attention to. Includes free and paid email newsletter templates, examples and design tips.