One great thing about starting a candle business is the variety of products you can create. Once you’ve learned the basiccandle-making process, you can explore different types to find what appeals to your target customers and matches your business goals. Here are the most popular varieties to...
Your shop name is the first impression Etsy customers will have of your online business, and can even determine your success on the platform. Your Etsy shop name should be memorable, unique, and descriptive, all while capturing the essence of your brand and products. ...
There are numerous reasons why you may lose a customer, one of which may be a lack of crucial information on your checkout page. This abandoned cart email example shows how you can address common questions and clarify any customer doubts. Why this works: There’s a lot to consider when m...
For example, this event landing page from candle company Milkjar describes their Mother’s Day Workshops. Including what to expect, the cost to attend, the available sessions, and a link to register. The purpose of this landing page is to attract event attendees. How to Create a Landing Pag...
I like that they have an interactive experience that helps me decide what to buy—and gives the company a heads up on what types of products I like. The quiz and discount make a purchase more accessible for me now, and after taking the quiz, Yankee Candle can send me targeted ...
By highlighting the amount of money customers will save, you can incentivize more purchases. 06. Noir Lux Candle Co. What they sell: Handcrafted scented candles What they’re doing right: Offering shoppers a subscription to their favorite products is a genius way to nurture customer loyalty. ...
So many qualities. So many characteristics. So much to see and marvel at. Plump. Stiff. Pointing toward the sky. It’ll always be one of my favorite things. I harvested it and put it in vinegar in a jar. I have it on my mantle, backlit by a candle, sitting on a saucer my littl...
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15. Brooklyn Candle Studio and Pura Brooklyn Candle Studiomakes eco-friendly scented candles and found an ideal partner inPura, a home fragrances brand. Together, they created a Pura Smart diffuser infused with some of Brooklyn Candle Studio’s signature scents. ...
Machines (something composed of moving parts, such as engines or computers) Articles of manufacture (brooms, candleholders, etc.) Processes (business processes, software, etc.) Compositions of matter (pharmaceuticals) According to the USPTO, more than 90% of all patents granted are utility patents...