One of the first parts of a marketing plan is the “Executive Summary.” It may seem a little boring, but it provides clear, compact statements about what each section of your marketing plan will be about. This can be bullet points with descriptions, or a paragraph-style explanation of you...
To write effective product descriptions, avoid these common pitfalls. Overuse of jargon or technical terms can alienate customers who may not be familiar with the language. Instead, use simple and clear language that everyone can understand. Writing descriptions that are too long or too short ca...
Job descriptions are the cornerstone of the recruiting process. They help to attract top talent, set expectations for qualified candidates, inform prospects about the role and company, and streamline the search process. Plus, a well-written job description gives companies a chance to make a great ...
Since so few companies invest time or effort inwriting compelling job descriptions, you have an enormous opportunity to stand out. Job postings can be so much more than a list of requirements — they canstrengthen your employer brandand inspire the right candidates to take action. All of your ...
Yet too often, product descriptions don’t provide what potential customers need: the critical details that help buyers make their purchase decisions. As a result, these potential buyers shop elsewhere instead—which can translate into hundreds, even thousands, of lost sales over time. ...
Here are some frequently asked questions and answers about writing job descriptions. Who usually writes job descriptions?The person responsible for writing a job description depends on the organisation and the position. If it's a small workplace, the business owner may write the description and ...
If you don’t know how to write product descriptions for your business, chances are that most of your visitors are choosing the first option. Fortunately, it doesn’t need to be that way. Learning how to write a good product description is a skill that can be learned and practiced. Inves...
Unlock your career potential with our ultimate guide to a business development resume. Featuring tips on experience, education, skills, and tailored sections.
Apple is downsizing their office space, and CEO Tim Cook told Business Insider the company would not “return to the way we were.”Other companies will still have office space but might have a more hybrid approach to “location” in their job descriptions. ...
The key thing to bear in mind about meta descriptions is that you’ve only got a certain amount of space to work with. How much space is arguably up for debate; most people put the upper limit of meta descriptions on Google at 156 characters, but it’s not exact, and the length of...