Two months ago, I hit a goal I never thought I'd reach. I pushed SEO traffic to 20 million monthly views. One year ago, traffic for our four sites—which I manage through a team of 25 employees—rested at just 4 million per month. Upper management challenged me to lead the team tow...
Allusions come in different forms, each adding something unique to a piece of writing. From quick cultural references to creative twists on familiar stories, here are the main types of allusions and how to use them. Casual allusion A casual allusion is a brief, nonessential reference that adds...
TikTok videos are best for casual, off-the-cuff, and relatable short-form video content. Learn more about which social platforms are right for you in our chat with Lindsay Gamble: Please accept the cookie consent But remember that the above are general cultural preferences of the platform an...
Internal communication has come a long way. In 2025, it’s recognized as a powerful tool for driving engagement, clarity, and culture. Read along as we share 15 of the most effective internal communication examples to inspire your strategic outreach in 2025. Between hybrid work discomfort, econo...
Jenna Kutcheris a marketing expert and best-selling author. Her Goal Digger Podcast is one of the top marketing podcasts in the country. Her mission is to help others create a business and life that works for them. She has millions of followers on Instagram and over 90 million podcast episo...
I also share examples of my favorite creators and brands who are acing video marketing, so you have creators to look to for inspiration! How to build a video marketing strategy in 7 steps Video marketing can be overwhelming. But it becomes easier when you take one step at a time. You do...
It also gives multiple examples of what “clear,”“helpful,”“human,” and “kind” actually look like in our copy — a godsend for contractors and new hires. Once you’ve nailed down your brand’s voice, you’ll find it easier to speak directly to your audience, attract new ...
“Segmentation takes email from a promotional broadcast into a targeted conversation. Every customer gets messages that genuinely matter to them, driving a better ROI for your business.” — Evaldas Mockus, VP of Growth at Omnisend Email segmentation strategies: 15 ways to segment for effective ca...
The purpose of your brand identityYour brand identity makes your business recognizable to your customers and helps you stand out in the marketplace. This brand positioning can be the deciding factor between competitors for new customers as well as returning ones. A strong brand identity leads to ...
For most site owners, the answer to this question is either sales or lead form submissions. Place that action at the bottom of your funnel. Then, determine which other actions a user needs to take first in order to be ready to complete that step. ...