Allusions come in different forms, each adding something unique to a piece of writing. From quick cultural references to creative twists on familiar stories, here are the main types of allusions and how to use them. Casual allusion A casual allusion is a brief, nonessential reference that adds...
A website’s homepage is often one of the first opportunities brands can make such an impression. Homepage design plays a big part in how that interaction plays out. The way you arrange site elements, the ease of your navigation, the colors and images you choose to represent your brand can...
For example, think of people who order protein or other supplements. It’s not that they’re not satisfied with the product in itself; they just got bored of the same taste and looked for some chocolaty feelings in their protein shakes. It’s important you understand all these types of be...
The female-run business sells bold wallpapers, indoor and outdoor decor, rugs and art prints designed to “bring good vibes home.”Jungalow’s brand identity reinforces their values at every level. From their social and sustainability efforts and inclusion of international artists, they commit to...
A connection initiative run by internal comms that pairs employees from different teams for a casual, purpose-driven conversation. Why this works:Connection drives engagement. One of the most creative types of internal communication examples is one that builds cross-functional empathy and learning — ...
Email segmentation best practices emphasize the importance of understanding the different types of segmentation to choose the most effective approach for your business goals. There are five main types of email segmentation: Demographic: WHO the customer is (age, location) Behavioral: WHAT they do on...
7 of our favorite video marketing examples from creators and brands What does effective video marketing look like in action? Here are seven examples to help inspire you: 1. Morning Brew Morning Brewis a business media company that regularly publishes business-related news on all its social channel...
Aformal reportis an official report. It tends to be a carefully structured and fixed style. Formal reports are usually facing professionals or external supervisors.Informal reports, by contrast, are generally developed with natural, casual use of language. More often, we can see that informal repo...
“Segmentation takes email from a promotional broadcast into a targeted conversation. Every customer gets messages that genuinely matter to them, driving a better ROI for your business.”Evaldas Mockus, VP of Growth at Omnisend 2. Prioritize high-value shoppers Your VIP customers are reliable sourc...
Most of your visitors won’t be ready to make a large conversion on your site. In fact,48% of businessessay most of their leads require a complex sales cycle. So no matter how well you’ve set up and optimized your conversion funnel, it’s unlikely that your visitors will make it all...