After you’ve identified the answers to these questions, you can try different versions of your value proposition using the templates below. Try several versions of each, tweak, adjust, share your value proposition and then tweak some more. As we’ve said before, value propositions are a criti...
One of my favourite value propositions is the one that Grammarly uses: “Great Writing, Simplified.”This sentence is simple and concise. I think it's a great example of a value proposition because it tells me exactly what problem they're trying to solve: that writing can be difficult and...
Examples of effective value propositionsThese seven digital technology companies each offer a unique product, but also face stiff competition. Each of these value props outlines their target customer, their needs, and how they meet them—setting them apart from their competitors....
Value propositions differ from mission statements (longer statements thatdefine a company's goals) and slogans (catchy phrases that capture the spirit of the brand). Use the Value Proposition writing tool in ourAI Writing Assistantto capture your brand’s value in seconds. Why Is It Important to...
Unbound Merino has multiple value propositions. Let’s break down two of them. The first is:“Simple. Versatile. High performance.”On the Unbound Merino homepage, the brand promises high-performance clothing—but the quality claim must run deeper than promise....
Value propositions that stand out tend to make use of a particular structure. A successful value proposition typically has a strong, clear headline that communicates the delivered benefit to the consumer. The headline should be a single memorable sentence, phrase, or even a tag...
However, if a company does a great job situating their value proposition within the market, you can tell because their message resonates far and wide. Here are six modern value proposition examples that will help you to understand how value propositions can help you break into a market or cre...
underpromising and overdelivering. A great way to do this is to make the promise sound like it is a lesser promise than it actually is. Another way that companies write and create value propositions is by promising that they will deliver not only on the product but to deliver very best ...
Brand positioning is all about how you present your brand in the market and highlight your unique value propositions. This requires gathering insights about your target customers, researching your main competitors to understand their positioning, messaging, strengths, and weaknesses, and finding points...
A value proposition sets you apart from the competition in the eyes of your target audience. Get this free template to help streamline your efforts.