Writing a brand positioning statement is a big task. In a relatively short statement, you have to define your brand and product, who it’s for, what it does, and what makes it better than all the rest. It’s a
Once these elements have been decided on, begin crafting a brand positioning statement. You might be familiar with company mission statements, but what is a brand positioning statement? In a sentence or two, your brand positioning statement should clearly articulate what makes your product unique fr...
Even though a brand positioning statement is small, but it leaves a huge impact on the people. Many times, customers remember you by that statement – it’s all about how you market it. Crafting a brand positioning statement takes a lot of effort as you need to be accurate in this area...
Types of Brand Positioning Strategies Marketers use a variety of brand positioning strategies to win customers, including convenience, price, quality, emotion, and more. Often, the best strategies take a blended approach. Determining which brand strategy to use depends on your unique value, market,...
What is the proof of that benefit and impact? By answering these questions within a brand positioning statement, companies are distributing a clear value proposition that sets them apart from competitors, but more importantly provides their brand’s value to customers. ...
Competitiveness. Understand your value proposition in the context of the competitive landscape. How is what you do different or better than other people in the same space? Focusing on competitive differentiation can also lead to an official brand positioning statement. 2...
2. Brand Values Though brand values are one component of brand identity, they’re so critical to the positioning statement that it’s important to also define them in their own right. Your brand values help guide internaldecision-makingand act as their own form of marketing. ...
my mind wasn’t playing tricks on me. MeUndies uses a material calledmicro modalin their underwear, which is ostensibly three times as soft as cotton. That’s right… Three times as a soft as the gold-standard of softness. What an egregious statement and effective brand positioning strategy...
Discover inspiring brand identity examples and learn how to build a memorable, consistent brand through visuals, voice, values and customer experience.
2. Know your brand inside and out A key factor in crafting a positioning statement is to know everything there is about your brand. This means everything. Make sure you know: Who is the owner of the business? Why did they start the business?