The examples of unconscious bias in job descriptions are rampant. There is plenty of research confirming hiring biases:AARP noted that older adults received job offers at a rate that is 68% lower than younger candidates Across all age groups, the US Bureau of Labor Statistics revealed that ...
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Shutterstock’s in the business of images and used its expertise to make a resource that everyone can use: a creative trends report. This capitalizes on the fact that people love reliable data, and this type of resource gets widely shared. Last year’s infographic attracted thousands of social...
Ethos calls upon the ethical appeal of the speaker. Pathos elicits emotions in the audience. And logos puts logic into play by focusing on facts and statistics. Each category invokes a different appeal between speaker and audience. Ethos Pathos Logos • The Three Modes of Persuasion ...
TikTok is suitable for most businesses but not all. TikTok advertising is ideal for companies looking for large and engaged audiences. Here are some statistics to consider: In 2023, TikTok had anaverage engagement rate of 17.96%, and its users visit the app for an average of 1.5 hours per ...
Ad Age ranked the adas number 11 in the Top 100 Advertising Campaigns of the Twentieth Century. And it worked because FedEx focused on the customer and solving the customer’s problem. Consider: What result do you get for your customers? Show them. ...
“I have 7+ years of sales experience — with experience in both sales development and account management.”5. Call out your specialties and skills.Okay, so you‘ve hooked a profile viewer. They have a sense of why you’re passionate about what you do, and the reference to your ...
Release 1 Statistics Release 2 Statistics Release 3 Statistics Given below are the observations that we can make from the above situation: As the releases grow, the functionality grows. Development time does not necessarily grow with releases, but the testing time does. ...
Packaging and advertising should explain the product’s green claims in plain language and readable type in close proximity to the claim. An environmental marketing claim should specify whether it refers to the product, the packaging, or just a portion of the product or package. ...
A negative correlation is sometimes described as an inverse correlation. In statistics, a positive correlation describes the relationship between two variables that change together, while aninverse correlationdescribes the relationship between two variables that change in opposing directions. Examples of posit...