Brainstorm innovative experiential marketing campaigns to increase brand awareness, interact with the public, and create positive brand perception Perform market research to understand what types of experiential marketing campaigns would perform best with a specific audience Create events or live, interactive...
Gain Awareness Using Promotions on Social Media If you’re like70% of marketers, then increasing brand awareness is your biggest priority on social media. This stage is similar to meeting strangers. You wouldn’t jump right into talking about their problems in real life, so it’s best not ...
Self-awareness is crucial for running a successful business. You probably know this by now; when you understand your business needs and faults, you can take appropriate actions and fix all your problems. The real question, however, lies in how to cultivate that understanding. So, how can busi...
A user-generated content campaign helps you build trust with customers, increase the time spent on site, and drive conversions. Learn from 8 brands getting their UGC campaigns right.
advertising campaigns that flop in other countries. However, these are all examples of poor cultural awareness at an organisational level. They aren’t very personal and therefore they’re difficult to relate to. So, we're only going to focus on personal examples of cultural awareness. By explo...
Brand awareness kicks off the customer journey through the brand funnel and can help brands stand out in today's competitive market. Our comprehensive guide covers everything you need to know, plus examples.
Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness. Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be ...
Branding:This objective helps advertisers increase brand recognition and reach a wider audience on TikTok. By optimizing for brand awareness, advertisers can maximize the reach and impact of their campaigns. Traffic: The traffic objective aims to drive more users to a specific landing page or websit...
For example, awareness campaigns can be measured with reach, website traffic, or brand lift studies from groups like Meta or Nielson. Here are some KPIs you can track depending on your campaign goals: Promote a new product: track the number of sales. Increase brand awareness: track ...
In this post, we'll explore some effective strategies for raising brand awareness with real-world examples. Plus, we'll reveal critical metrics that can help you measure the impact of your brand awareness campaigns. With the right tactics, brand awareness initiatives can significantly increase your...