Learn the importance of strong value statements and how they can help your business flourish. Check out our list of examples for inspiration.
Your product, value and price point are different from those of your competition. But does your audience know that? Your value proposition allows you to outline what makes your offering unique, and how it disrupts the market.How to create a value proposition statement...
This is a key part of your value. But how do you make the connection in a way that speaks to people? Try using one of the below templates to get started. Geoffrey Moore’s Value Positioning Statement First introduced in his book,Crossing the Chasm, Geoffrey Moore’s Value Positioning Stat...
A value proposition is a simple statement that summarizes why a customer would choose your product or service. It communicates the clearest benefit that customers receive by giving you their business. Every value proposition should speak to a customer’s challenge and make the case for your company...
The next part of your personal statement for a resume or CV should focus on what you want to achieve. But not just for yourself—for the company you’re applying to. Showing a concrete goal that will be beneficial to the company will get them thinking about your value straight away. For...
By using the example of Paris, a world class tourism city known for beautiful lights, and how it is making changes to reduce light usage, Bogard makes a clear statement that it is economically impractical to be overly lit up. Turn...
2. How to Write a Personal Mission Statement Writing a personal mission statement is not hard.It’s actually fun.This is where you dream big. Paint a picture powerful enough to get you out of bed each morning with energy and joy. So, here's how to write a personal mission statement in...
This playful value statement emphasizes that its seltzer is made with 100% natural flavors—no “shizz.” Since City Seltzer is a small brand, it has to differentiate itself from large, entrenched competitors.“We have to reach people and communicate some of that humanity, authenticity,” City...
A value proposition sets you apart from the competition in the eyes of your target audience. Get this free template to help streamline your efforts.
A vision statement is a business document that states the current and future objectives of an organization. A company’s vision must align with its mission,business plan, strategic plan, and organizational culture. A vision statement isn’t only used in business; nonprofits and government offices ...